the biggest brazilian
experience at
SXSW 2025
8TH to 11TH
MARCH
AT THE SUNSET ROOM
310 E 3rd St,
Right Across
from the ACC!
Austin, TX 78701, USA
Welcome to São Paulo House
When
March 8th to 11th, 25
Where
310 E 3rd St, Austin, TX 78701, USA
São Paulo House is a hub for those seeking beyond the obvious.
About
Connect with experts, explore cutting-edge trends, and embrace new opportunities in a space that brings Brazil’s largest state in business and innovation to the world’s biggest innovation festival.
Join us for:
- Panels
- Meetups
- Interviews
- An art station
- A live videocast studio
- Immersive experiences
- Live music performances
- And the best coffee in town
Discover why ‘We Are That And Much More’
Right across from the ACC!
Schedule
09:15
am
Sat 8th
How to boost your profile and become a creator at SXSW
Luiz Gustavo Ribeiro will provide strategic insights on creating high-impact content on the platform. He will showcase real examples of posts that he and the editorial team will be covering throughout the event, demonstrating how experts and brands can expand their reach and engagement. Attendees will learn best practices for crafting strategic content and having their posts amplified by LinkedIn News, leaving the session with actionable guidance to turn their digital presence into real influence at the biggest social professional plataform in the world.
Community Manager at Linkedin
10:00 am
Sat 8th
[Broadcast] Featured Session: Amy Webb Launches 2025 Emerging Tech Trend Report
Live broadcast of the launch of futurist Amy Webb’s annual technological trends report.
CEO of Future Today Institute, Global Leader in Strategic Foresight, Quantitative Futurist , Prof at NYU Stern
11:05
am
Sat 8th
Culture Session – The Future of AI is Open: How Brazil Can Gain from It
The development of artificial intelligence has been driven by massive infrastructure, proprietary models, and closed ecosystems—concentrating power in the hands of a few. But a new paradigm is emerging: open-source AI. This shift challenges the notion that AI progress is solely dependent on capital and exclusive access to data, proving instead that collaboration, transparency, and decentralized innovation can be just as powerful.
Brazil was once a leader in open source software, fostering a global community of developers, policymakers, and innovators who embraced open-source as a catalyst for progress. However, over time, the country moved away from this vision, adopting regulatory and market frameworks that often limit, rather than enable, technological development.
This talk explores how Brazil can reclaim its open-source leadership in the AI era—leveraging policy, investment, and a strategic vision to create an AI ecosystem that is transparent, inclusive, and globally competitive. By embracing openness, the country can drive innovation, attract talent, and ensure it plays a defining role in the future of AI, rather than simply following external developments. The opportunity is here—will Brazil seize it?
Forbes Tech and Innovation Editor
AI Policy manager at META
11:30
am
Sat 8th
Positive Impact: How Agencies and Creators Can Drive Social Change
A panel with executives leading the communications industry bringing a discussion about how advertising can bring real impact.
Journalist and PR Entrepreneur
Communication's Secretary of the State of São Paulo
Journalist, Advertiser, Consultant in Innovation and Future Design
Journalist at Meio&Mensagem
Co-Founder C101
12:35
pm
Sat 8th
SP House Pitch Presentations by Spcine
São Paulo is shaping the future with innovation and strategic investments. In this pitch session, City initiatives present high-impact projects, connecting new players and great opportunities.
Come and discover ideas that are transforming São Paulo into a global hub.
Spcine
01:00 pm
Sat 8th
Keynote Broadcast:
A Conversation with Issa Rae
02:05 pm
Sat 8th
SP HOUSE SHORT FILM PREMIERE presented by Lei Paulo Gustavo
São Paulo is boosting audiovisual like never before. Through the Paulo Gustavo Law (LPG), the state reinforced its role as a vibrant hub for new productions.
At SXSW, the stage for global premieres, we presented exclusive trailers of films made possible by this historic promotion. Discover, at Casa São Paulo, first-hand, the stories that are redefining Brazilian cinema.
Secretary of Culture, Economy and Creative Industry of São Paulo
02:30 pm
Sat 8th
How technological evolution creates new paradigms in people’s relationship with money presented by Itaú
Itaú executives present how the bank is preparing to deal with new paradigms of financial security in the post-AI era.
Itaú
Anthropologist, PhD. Partner and Managing Director at Consumoteca
Partner and Communication Director of Itaú Unibanco
03:35 pm
Sat 8th
[BUSINESS TALK] The Next 100 years: How Quantum is Shaping Our Future presented by Itaú
The quantum revolution has begun and promises to redefine how we interact with technology. Once an abstract concept in physics, quantum mechanics is now paving the way for innovations that challenge the limits of traditional computing. Leading companies and financial institutions, such as Itaú, are at the forefront of this transformation, exploring applications that optimize investments, enhance security, and predict economic scenarios with unprecedented precision.
We live in a unique moment where knowledge and innovation go hand in hand to shape the future. The UN’s recognition of 2025 as the International Year of Quantum Technologies and Sciences reinforces the urgency of understanding and investing in this promising field. The future is quantum, and preparing for this shift is not just an option but a necessity for those who wish to lead in the new era of technology and finance.
Head of Quantum at Itaú Unibanco
04:00
pm
Sat 8th
Masterclass: AI & The Future Economies Presented by Fundação Itaú
In the masterclass, Eduardo Saron outlines how the economies of the future will be shaped by skills that are fundamentally human, supported by Artificial Intelligence and technologies, and how the Global South may serve as a benchmark in these new economies, taking into account the interdependence between people, technologies, and nature.
President of Itaú Foundation
05:05
pm
Sat 8th
SP House Official Opening Meet Up presented by Secretaria de Cultura & Invest SP
São Paulo arrives in Austin with another edition of São Paulo House, Brazil’s largest innovation, culture and business hub at the festival. And to start this immersion, we invite you to the official opening meet-up of the House!
Connect with leaders, creators and brilliant minds who are transforming São Paulo into a global hub of creativity and opportunity. This is the starting point that celebrates the days of connections, insights and unforgettable experiences.
10:00 am
Sun 9th
A Glimpse into Tomorrow: An Exclusive Interview with a Very Special Guest
An exclusive live interview between Felipe Santanna, Globo reporter, and a very special guest.
Journalist at Globo
11:05
am
Sun 9th
Culture Session: Intergenerational Peripheral Creative Economy
Peripheral Creative Economy. An opportunity for us to listen to two generations, talking from the trenches and over the years about the topic, added to the strength of these people arriving with digital.
President of CUFA Rio de Janeiro
Co-CEO Digital Favela
CEO Podpah
11:30
am
Sun 9th
ASMARA: the favela’s new social technology
Favela Valley by Gerando Falcões
How can social businesses transform realities and generate impact on a large scale? What are the paths and opportunities for companies within the favela ecosystem – this place, which has purchasing power of more than R$200 billion. In this inspiring talk, Edu Lyra, CEO and founder of the NGO Gerando Falcões, presents the ASMARA case, a social business that has boosted the favela economy, generating real impact and connecting innovation, entrepreneurship and social transformation.
Social Entrepreneur, CEO and Founder of Gerando Falcões
Partner at Marshmelody
CCO Accenture Song LATAM and LinkedIn Top Voice
12:35
pm
Sun 9th
SP House Pitch Presentations by Adesampa
São Paulo is shaping the future with innovation and strategic investments. In this pitch session, City initiatives present high-impact projects, connecting new players and great opportunities.
Come and discover ideas that are transforming São Paulo into a global hub.
01:00 pm
Sun 9th
Keynote Broadcast
Colossal: Technology Company Turning Science Fiction to Science Fact
02:05
pm
Sun 9th
SP HOUSE presents CLIPE DA QUEBRADA
The Clipe da Quebrada project hires directors from small video production companies to produce music videos for artists who record and produce their songs in the studios of Fábricas de Cultura. In addition to providing peripheral artists with an opportunity to promote their music through music videos, the project also encourages and builds portfolios for the video directors of these small production companies.
Superintendent of Fábricas de Cultura
02:30
pm
Sun 9th
The Events Renaissance: Why In Real Life Experiences are the hottest trend for 2025?
In the era of the attention economy, wherein an ever-increasing portion of our time is devoted to screens, in-person and “real life” (IRL) experiences are gaining considerable prominence. Research conducted by the São Paulo Tourism Department and the Itaú Foundation indicates a growing significance of events for both society and the business world.
Tokyo SP
Secretary of Tourism of the City of São Paulo
Manager of the Itaú Foundation Observatory
CEO World Experience Organization
Director of Partnerships at Rock World
Experience designer, oclb founder
03:35
pm
Sun 9th
[BUSINESS TALK] São Paulo & Smart Cities: Technology and Businesses in the 4.0 Era
São Paulo is not just the largest metropolis in the southern hemisphere – it is a living laboratory of urban and digital innovation. With the increasing digitalization of services, connected infrastructure and a pulsating business ecosystem, the city and state are redefining what it means to be a Smart City.
In this panel we will show how these practices are boosting business, improving the lives of the population and positioning São Paulo as a reference in urban innovation and digital governance.
Head of Innovation Prodesp
President of São Paulo Negócios
04:00
pm
Sun 9th
SP2B in conversation with SXSW
What festivals of innovation and creativity in the future will look like? What challenges arise in organizing events and ideas in a world characterized by rapid and drastic transformations? In this panel, we have convened representatives from three festivals that emerged during this decade to share their experiences and insights regarding their productions, as well as the strategies they employ to engage creative communities around major events.
Founder and CEO at SP2B and RIO2C
Australia & New Zealand Representative
Head of Partnerships SXSW London
Experience designer, oclb founder
10:00
am
Mon 10th
City of São Paulo: The Hub of Creative Economy and Audiovisual Production in Brazil
São Paulo stands out as a powerhouse of Brazil’s creative economy and audiovisual industry. Over the years, the city has solidified its position as a key creative hub, demonstrating a growing ability to generate and drive projects that enrich local culture and elevate São Paulo internationally.
With a business-friendly environment, São Paulo is aligned with global market demands, hosting innovative companies, cutting-edge infrastructure, and a uniquely diverse cultural landscape. This panel invites the audience to discuss the vast potential of São Paulo, exploring opportunities and solutions for the challenges of creative production and business development.
Deputy Municipal Secretary of Culture and Creative Economy of São Paulo
President of Spcine
11:05
am
Mon 10th
Culture Session – Radical Reimagination: Dare to Envision Better Futures
Our attention is caught in the traps of infodemia. Our imagination is trapped: how can we educate for the future while uncertainty scares us? It’s time to uncage our souls from dystopias and hold space for Radical Reimagination.White Rabbit has the honor to host the non obvious thinker Rohit Bhargava for the Radical Reimagination book launch. You don’t want to miss this vibrant encounter of future visions that has one thing in common: set us free from the imagination crisis.
White Rabbit co-founder and co-author of the Book "Reimaginação Radical: 5 lentes para vislumbrar os futuros que desejamos viver"
White Rabbit co-founder and co-author of the Book "Reimaginação Radical: 5 lentes para vislumbrar os futuros que desejamos viver"
Non-obvious Founder
11:30
am
Mon 10th
Hacking Poverty: Technology, Impact and Social Transformation
Favela Valley by Gerando Falcões
How can innovation and technology be allies in the fight against poverty? How are digital solutions and disruptive strategies being used to generate social impact and transform realities? In this panel, we brought together experts and change agents from the USA, Paraguay and Brazil who use technology to break cycles of inequality and create new opportunities for vulnerable communities.
Research Scientist and VP of Research & Evaluation Economic Mobility Pathways (EMPath)
General Manager at Paraguaia Foundation
Artist, periphery entrepreneur, winner of ArchDaily's House of The Year and Director of the Documentary “Folia dos Anjos”
Director of Social Technologies at Gerando Falcões
12:35
pm
Mon 10th
SP House Pitch Presentations by DiscoverSP
São Paulo is shaping the future with innovation and strategic investments. In this pitch session, City initiatives present high-impact projects, connecting new players and great opportunities.
Come and discover ideas that are transforming São Paulo into a global hub.
01:00
pm
Mon 10th
Keynote Broadcast:
The Future of Social with Jay Graber, Bluesky CEO
02:05
pm
Mon 10th
SP HOUSE SHORT FILM PREMIERE presented by Lei Paulo Gustavo
São Paulo is boosting audiovisual like never before. Through the Paulo Gustavo Law (LPG), the state reinforced its role as a vibrant hub for new productions.
At SXSW, the stage for global premieres, we presented exclusive trailers of films made possible by this historic promotion. Discover, at Casa São Paulo, first-hand, the stories that are redefining Brazilian cinema.
02:30
pm
Mon 10th
Sprint to Net Zero: Accelerating a Carbon-Free Future presented by Toyota
A team of experts examines the current state of decarbonization and identifies measures to accelerate the removal of carbon from the atmosphere.
Director of Regulatory and Governmental Affairs at Toyota
Multimedia architect and creator of future cities at MIT Media Lab
Head of Corporates at Cubo Itaú
Secretary of Economic Development and Labor of the City of São Paulo
Social entrepreneur, climate activist and founder of the Ayika platform
03:35
pm
Mon 10th
[BUSINESS TALK] São Paulo: The Rising Star of Global Investments
When global and local initiatives join forces, the result is a powerful and expanding investment ecosystem. São Paulo is already consolidating itself as one of the most promising global investment hubs, driven by innovation, strategic policies and a dynamic private sector, attracting major players and boosting the Latin American economy.
In this Business Talk, Jorge Lima, Secretary of Economic Development of São Paulo, explores why São Paulo is the right destination for those seeking growth and global impact, also with the participation of Rafael Ceconello, Director of Regulatory and Governmental Affairs at Toyota.
Director of Regulatory and Governmental Affairs at Toyota
Secretary of Social Development of the State of São Paulo
04:00
pm
Mon 10th
100 Years of Innovation in one of the World’s Leading Media Group Presented by Globo
Innovation has been in Globo’s DNA since day one. Everywhere and in every process.
In this panel, executives from various areas of the company will share the challenges that one of the largest media groups in the world faces every day to stay ahead of its time.
Director of Integrated Advertising Business
General Director of Digital Products, Finance, and Infrastructure
Director of Journalism at Globo
Director of Sports Content Production
Journalist and Presenter at Globo
05:05
pm
Mon 10th
Gospel Nation: The Sound that Moves Crowds in Brazil
Brazil is one of the largest gospel music markets in the world, with millions of listeners, packed shows and significant streaming numbers. More than a musical genre, gospel is a cultural, social and economic phenomenon, connecting faith and entertainment in a unique and impactful way.
In this panel, major industry players explore the growth and influence of gospel on the music scene, from its impact on digital platforms to its strength as a consumer market. How has the segment reinvented itself? What are the opportunities for artists and brands? And how is Brazilian gospel positioned globally?
An essential meeting to understand how gospel music is shaping the present and future of the music industry.
Executive and Artistic Director Creator of the first Gospel Reality show in Brazil "Dom"
M&A Sony Music Entertainment
Kwai, Industry Sales Manager
CEO, Sua música
09:50
am
Tue 11th
7 MINUTES MEET UP
This meetup will help you make more real connections at the SP House. Hosted by 4x Featured Speaker Rohit Bhargava, this gathering will help you bond with someone interesting in just 7 MINUTES.
10:00
am
Tue 11th
Glocal Games: Bridging Local Cultures with a Global Audience presented by Abragames
Is the regional more authentic? A panel on how local game production is gaining an increasing global audience.
Sampa Sky
Abragames
Player1
OCAD University President and Vice-Chancellor
11:05
am
Tue 11th
SP House Pitch Presentations by CreativeSP
11:30
am
Tue 11th
The Future of Work in the Brazilia Hood: Technology, Inclusion and Revolution of Opportunities
Favela Valley by Gerando Falcões
What are the challenges of the future of work in an increasingly automated and digital world? How can technology, digital inclusion and training open paths to new opportunities in the peripheries and reduce inequalities? In this Masterclass followed by debate, we bring together experts and change agents to discuss how to prepare professionals for this new reality and ensure a more accessible, diverse and inclusive market.
Guest professor at SingularityU Brazil, Top Voicer LinkedIn, International Speaker/TEDx, Mentor and Advisor. Ex-TikTok, Google and LinkedIn
Vice President of Tech & Digital, advisor to social organizations focused on youth education
Executive Director of the Toyota Foundation of Brazil
12:35
pm
Tue 11th
SP House Pitch Presentations by CreativeSP
São Paulo is shaping the future with innovation and strategic investments. In this pitch session, City initiatives present high-impact projects, connecting new players and great opportunities.
Come and discover ideas that are transforming São Paulo into a global hub.
InvestSP
01:00
pm
Tue 11th
Keynote Broadcast
From Sci-Fi to Society: The Next Era of AI and Quantum Computing
02:05
pm
Tue 11th
SP HOUSE presents CLIPE DA QUEBRADA
The Clipe da Quebrada project hires directors from small video production companies to produce music videos for artists who record and produce their songs in the studios of Fábricas de Cultura. In addition to providing peripheral artists with an opportunity to promote their music through music videos, the project also encourages and builds portfolios for the video directors of these small production companies.
02:30
pm
Tue 11th
Funk is Business: From Quebrada to the World
Funk has never been just about music – it’s a cultural and economic powerhouse and an authentic platform for connecting brands and the quebrada. But how can we build genuine narratives without falling into appropriation?
In this panel, Kondzilla, Christian Malheiros – actor in the Netflix series “Sintonia” – and Fernanda Corre Rua discuss how funk drives brands partnerships and audiovisual industry with purpose, transforming the aesthetics and language of the streets into strategies with real impact and great reverberation.
Creative Director, Film Director, Consultant, and Photographer
03:35
pm
Tue 11th
[BUSINESS TALK] How cultural identity can strengthen brands on a global stage presented by Guaraná Antártica
The lecture will address the origins of Guaraná Antarctica, particularly in the community of Maués, where guaraná has been cultivated for centuries. It will also discuss the impact of Ambev’s presence in the region, highlighting both the economic benefits, such as job creation, and the challenges related to sustainability and the community’s economic dependence. The goal is to reflect on the role of large corporations in the development of the regions where they operate.
Inclusive Growth Director at Ambev
04:00
pm
Tue 11th
All Stars SXSW 2025 : Simone Kliass in conversation with Ian Beacraft, Neil Redding & Amy Gallo
Discover how celebrated SXSW speakers Amy Gallo, Ian Beacraft, and Neil Redding are shaping the future of creativity, technology, and the workplace. Moderated by experienced SXSW speaker and mentor, Simone Kliass, this session will also offer insights on becoming a global thought leader and explore elements of Brazil’s dynamic innovation landscape. With interactive elements and a Q&A session, this is your chance to gain inspiration and practical advice from some of SXSW’s brightest minds.
CEO and Chief Futurist at Signal and Cipher
Near Futurist and Innovation Architect
Workplace Expert, Writter and Speaker
Innovation consultant, public speaker, voice artist, and immersive content researcher
05:05
pm
Tue 11th
Global Connections: International Delegations Meet Up by CreativeSP
SXSW is the meeting point for the most innovative minds in the world, and São Paulo House opens its doors for one of the most strategic moments of the festival.
This exclusive meet up will bring together delegations from more than 30 countries, connecting innovation leaders, creators and executives to exchange ideas, generate business and global collaborations.
In a relaxed but highly productive environment, participants will be able to expand their international networks, explore new opportunities and strengthen strategic connections. To close the encounter with Brazilian authenticity, the experience is completed with live music and artisanal caipirinhas. Connections that start here shape the future.
Music Schedule
06:20
pm
Sat 8th
DJ Tamy
06:30
pm
Sat 8th
Billboard Descobre
07:30
pm
Sat 8th
DJ Tamy
08:00
pm
Sat 8th
Headliner
09:00
pm
Sat 8th
DJ Tamy
05:00
pm
Sun 9th
DJ Tamy
06:30
pm
Sun 9th
Billboard Descobre
07:30
pm
Sun 9th
DJ Tamy
08:00
pm
Sun 9th
Headliner
09:00
pm
Sun 9th
DJ Junior Passini & DJ Fabio Floriano
(Tokyio Martinelli)
06:00
pm
Mon 10th
DJ Tamy
06:30
pm
Mon 10th
Billboard Descobre
07:30
pm
Mon 10th
DJ Tamy
08:00
pm
Mon 10th
Headliner
09:00
pm
Mon 10th
DJ João Brasil & DJ EI Dusty
(Baile Funk Cumbia)
06:00
pm
Tue 11th
Billboard Descobre
07:00
pm
Tue 11th
DJ Tamy
08:00
pm
Tue 11th
Headliner
09:00
pm
Tue 11th
DJ Tamy
BUSINESS DELEGATIONS
INVESTSP
InvestSP – Sao Paulo Investment and Competitiveness Agency – is a Social Service Autonomy linked to the State Department of Economic Development. Established in 2009, the agency provides support to both domestic and international investors on infrastructure, socioenvironmental, and tax issues—ensuring proper resource allocation and job and income generation in the state of Sao Paulo. To encourage business development abroad, the agency also maintains international offices in North America, Europe, the Middle East, and Asia, offering market intelligence services to support the commercialization of Sao Paulo company’s products, and services, as well as attracting foreign investment to the state.
CREATIVESP
CreativeSP is a program created by the Secretariat of Culture and Creative Industry of the State of Sao Paulo and InvestSP. The objective of this program is to promote and enhance the creative economy sectors and open the international market for companies from Sao Paulo.
CreativeSP Companies – SXSW 2025
1. Acelera-ai
Company description: Acelera.ai is a company specializing in artificial intelligence and corporate innovation training and events, uniting technology and creativity through cultural marketing. Its mission is to train leaders and entrepreneurs for digital transformation and the strengthening of the creative economy. With high-quality courses and immersive events, it has already impacted companies such as Avon, Natura, Instituto Rede Mulher Empreendedora and Google.org. In 2024, it expanded its global operations with international events and content aimed at the cultural sector. Acelera.ai believes in the intersection of technology and culture as an engine for sustainable social and economic impact.
Company Website:
https://www.instagram.com/aceleraainegocios/
Representative: Yanomani Luz – Founder
Representative description: Founder of Acelera-ai, a company specializing in training and corporate solutions in artificial intelligence, focused on innovation and digital transformation. In addition to being an entrepreneur, she is an ambassador for Google Women Techmakers, has an MBA in Innovation Management and was a fellow at Harvard Business School. It has already impacted hundreds of professionals with training in companies such as Natura, Avon, Instituto Rede Mulher Empreendedora and Google.Org, always with the purpose of making AI accessible and applicable to business.
Phone number:
+55 (11) 994586184
Email:
yanomaniluz.mkt@gmail.com
Project for SXSW: With an accessible and innovative approach, we empower companies and entrepreneurs to incorporate generative AI, automation, and corporate innovation to improve processes, the customer experience, and accelerate results. The training portfolio includes strategic topics such as: AI Agents and Copilots, Customer Management by AI, Corporate Innovation and Main AI Trends. The Acelera.ai has already impacted hundreds of professionals and companies, offering practical solutions to transform the future of work.
2. Brunch
Company description: Founded in 2019, Brunch has established itself as an innovative reference in the creator economy, transforming influencers into successful entrepreneurs. Pioneer in an agency model focused on the sustainable development of creators, it combines expertise in influencer marketing with a strategic business approach. Author of the main report on the sector in Brazil, *Creators & Business*, Brunch became, in 2024, the first creator agency in the world to join the UN Global Compact. In 2025, it will launch the first MBA in creator economy in Brazil, in partnership with ESPM, reinforcing its commitment to the professionalization and sustainable growth of the sector.
Company Website:
brunch.ag
Representative: Yanomani Luz – Founder
Representative: Ana Paula Passarelli – CBO Representative description: Ana Paula Passarelli, founder of Brunch, is a pioneer in the creator economy in Brazil. With a clear vision of how this market would be increasingly important for the country, he founded Brunch in 2019, with the aim of transforming the influencer agency scenario in the country by supporting the development of sustainable digital business models and fostering best practices for the advertising market.
Phone number:
+55 (11) 966408527
Email:
passa@brunch.ag
Project for SXSW: Before founding Brunch, Ana Paula accumulated experience in communication and marketing, working as a teacher, researcher and mentor in the advertising market. With the creation of the first MBA in Creator Economy in Brazil, in partnership with ESPM, he returns to teaching to strengthen the professionalization of the sector. The course trains professionals to act strategically in the creator economy, addressing influencer marketing, partnerships, performance metrics, digital engagement, monetization, and new technologies, such as NFTs and blockchain.
3. Creators Platform
Company description: Creators Platform LLC is a Brazilian startup that leverages the digital presence of brands and creators. Invested in and accelerated by Google For Startups, we’ve developed a comprehensive solution for influencer marketing campaigns and creator accelerator programs – from curation to real-time data analysis. The platform has already mobilized more than R$ 50 million, strengthening the creative economy in Brazil and delivering extraordinary results for giants such as Carrefour, Nubank and Amazon. We serve customers International from China, AliExpress and Amazon and Google from USA.
Company Website:
https://creators.llc/
Representative: Rodrigo Allgayer – Founder and Chief Product Officer (CPO)
Representative description: Rodrigo Allgayer is the founder and Chief Product Officer (CPO) of the Creators Platform, where he leads the ongoing development of technology that connects brands, agencies, and creators. With more than 20 years of experience in the communication market, Rodrigo has held creative leadership positions in large agencies, developing projects for brands such as Fiat, McDonald’s. As a founder, Rodrigo has been invested by Google For Startups and Flagcx, and has participated in acceleration programs for Google, KPMG and Endeavor. Mentor in the TURMA initiative. CC for three years, Rodrigo combines technological innovation and strategic vision to consolidate Creators as a reference in the influencer marketing market.
Phone number:
+55 (11) 989279471
Email:
rdg@creators.llc
Project for SXSW: The Creators Platform is a technology that allows the creation and management of campaigns and programs with creators in a simple, secure and scalable way using AI and APIs from the main platforms. We have already delivered extraordinary results for brands such as Google, Nubank, AliExpress and agencies such as DM9 and FCB.
4. Lampada.ag
Company description: Founded 20 years ago by Lutti Colautto, lampada.ag has been a pioneer in the live marketing market. With a unique approach that combines active listening to clients with the creation of innovative projects, the agency has left its mark on the sector, transforming ideas into innovative experiences. lampada.ag, recognized for its expertise in large-scale events and live marketing campaigns, continues to redefine the corporate experience landscape with its innovative division, Senses Travel. More than just a travel offer, Senses Travel is an invitation to transformative journeys, tailor-made to reflect the values and goals of brands.
Company Website:
http://www.lampada.ag/
Representative: Luiz Eduardo (Lutti) Colautto – CEO
Representative Description: Lutti Colautto is a Brazilian entrepreneur with extensive experience in marketing, communication and innovation. Graduated in Advertising and Advertising, with an MBA in Marketing, he is the founder and CEO of LAMPADA. AG, a leading agency in the automotive sector since 2003. Expanding his operations, he founded the Audience Group, which brings together innovative startups, such as the Mobility Channel (YouTube about mobility) and Senses.travel (transformative corporate travel). Passionate about trends and innovation, he frequently travels abroad in search of insights to create differentiated experiences in communication and corporate travel.
Phone number:
+55 (11) 993718393
Email:
lutti@lampada.ag
Project for SXSW: The Senses Travel by lampada.ag core is distinguished by its detailed and personalized curation, focused on creating deep and transformative experiences. Far from conventional tourist itineraries, each trip is an authentic immersion in local cultures, designed to provide learning and true connections, through the activation of the senses. We aim to go beyond traditional tourism, creating experiences that reflect the values and visions of both brands and participants. With the Senses Travel label, the agency accumulates in its portfolio trips to countries such as Portugal, Argentina, Scotland, the United States, Spain, Germany, Portugal, Italy, the United States, Uruguay and even Brazil, destinations that provided experiences for more than 2,000 people, hired by clients.
5. Let’s Gig
Company description: An agency, music label and management company for artistic careers in the Brazilian contemporary scene and event producer since 2016, Let’s GIG has experience with circulation and production of artists in national and international events, such as Glastonbury (UK), SXSW (USA), Reeperbahn (DEU), MIL (POR), Circulart (COL), Womex (Europe), and musical programs such as Tiny Desk Concert, COLORS, Cultura Livre, and many others. Currently its roster is composed of 9 national bands, including Luedji Luna, Fat Family, Tuyo, FBC, Lucas Santtana, and more. Since 2023, we have held the TROPICLUB showcase within the SXSW program, featuring Brazilian and Latin attractions, connecting artists and markets.
Company Website:
https://www.letsgig.com.br/
Representative: Ricardo Rodrigues – Co-Founder/CEO
Representative description: Entrepreneur, Agent and Cultural Producer, graduated in the Image and Sound course at the Federal University of São Carlos and with an MBA in Business Management from ESALQ/USP. He is a founding partner of Let’s GIG – Booking & Music Services, where he serves as CEO and international agent and works in the development of artists such as Luedji Luna, Tuyo, FBC, Rico Dalasam, Fat Family, among others. Internationally, it has participated in all editions of SXSW since 2017, in addition to important conferences such as WOMEX, Reeperbahn, Primavera Sound Pro, among others.
Phone number:
+55 (16) 992115910
Project for SXSW: With 9 years in the music market, and almost 2000 shows on all continents, Let’s GIG celebrates its journey with great pride and learning. Overcoming the challenges of the sector, the company’s focus is on promoting music as a tool for unity, respect for diversity and social transformation. With a focus on live music, Let’s GIG represents some of the main artists in the Brazilian contemporary scene and carries out an intense program of musical events throughout the year in partnership with brands, institutions and concert halls.
6. Mavo Content
Company description: Mavo Content is an audiovisual production company specializing in creating narrative universes that connect brands and people through engaging stories. With an innovative, seductive look and creative approach. The company transforms ideas into impactful content for different formats, platforms, and audiences. Since its foundation (2019), the production company has strongly consolidated itself as a reference in audiovisual production, covering segments such as games, technology, art, music, socio-environmental responsibility and storytelling. With a strong international DNA, the production company has already carried out projects in several cities in Brazil and some countries, taking its authentic narratives to global audiences.
Company Website:
https://mavo.co/
Representative: Gustavo Dantas – Founding Partner
Representative description: With 13 years of experience in the communication market, his work covers advertising, musical and cultural projects, such as the travel series Ando Sem Destino, to productions focused on games and e-sports, such as the feature film Playing for All: A Team Liquid Story. With passages through Instagram exhibitions and collaborations with global brands, Gustavo combines innovation and authentic storytelling to generate engagement and social impact, consolidating himself as a reference in the creative economy of South America. Currently, he promotes to SXSW an innovative project that unites music, culture, art and advertising, expanding the limits of audiovisual narrative and strengthening connections.
Phone number:
+55 (11) 991065383
Email:
gustavo@mavo.co
Project for SXSW: Mavo Content promotes SXSW with an innovative project that unites music, culture, art and advertising, exploring new narratives for brands and artists. With successful cases such as the partnership between Jack Daniel’s and Marcelo D2 with their IBORU project – New Traditional Samba, which challenged labels and celebrated the authenticity of Brazilian music, Mavo bets on the intersection between storytelling and immersive experience to create real connections with the public. The proposal pushes the boundaries of traditional advertising, transforming culture into a living territory of expression and engagement.
7. Movieart
Company description: With more than four decades of history, Movi&Art is one of the most traditional independent production companies in Brazil, raising the standards of the audiovisual industry. A partner of international producers and directors, she has already been part of the Latin American production of Paddington 2 and held the TNT Short Film Festival. He also acts in advertising films for brands such as JEEP, DIESEL and NIKE. Abroad, it strengthens networking and the presentation of its talents through labels such as Immigrant.Studio, a film studio that connects Brazilian talents to the global market, combining cultural diversity and technical excellence.
Company Website:
https://wearemovie.tv/pt-BR
Representative: Guilherme Passos – Partner and Executive Producer
Representative description: Guilherme Passos has built a prominent career in the audiovisual industry, working for major production companies and leading global campaigns in agencies such as CW/McCann LATAM and Wieden+Kennedy São Paulo. As Senior Executive Producer at Stink Films, he developed new talents for the international market. Juror of the Young Director Award in Cannes, he was awarded at festivals such as Cannes, Ciclope and D&AD. For three years, he has been Managing Director and executive producer of Immigrant.Studio, a production company that bets on advertising as a global cultural force and on valuing diverse talents.
Phone number:
+55 (11) 984296677
Project for SXSW: MovieArt’s label, Immigrant.Studio, seeks to present at SXSW its vision of film production without borders, connecting Brazilian talents to global opportunities. We believe that cultural diversity and creative exchange strengthen the industry and generate real impact in the world around us. Our goal is to establish strategic partnerships with international brands and agencies, bringing investments and advertising projects to Brazil, while exporting our talents to the global market.
8. Skyfix
Company description: SkyFix Interactive Solutions is a company specialized in the development of interactive experiences that unite design, technology and innovation to connect brands and people. With a portfolio that includes immersive activations, interactive games and digital solutions for events and exhibitions, SkyFix stands out for the use of technologies such as touchscreen, touchless sensors, augmented reality and artificial intelligence. Winner of national and international awards, the company was recognized by the Gramado World Advertising Festival and the NASA Space Apps Challenge, consolidating its position as a reference in the interactive experiences market. With a decade of experience, he has worked with giants such as Amazon, Disney, TikTok and Warner, in addition to being present at prominent events such as Lollapalooza, The Town, CCXP and others. Expanding globally, the company has closed partnerships in Dubai and is negotiating AI solutions for an international player. Its solutions include game development, virtual and augmented reality, IoT, and other emerging technologies.
Company Website:
http://www.skyfix.com.br/
Representative: Felipe Tanso – CEO/Founder
Representative description: An award-winning developer of technological and interactive experiences, globally recognized for its innovations in gamification and brand experience. Winner of the NASA Space Apps Challenge in the Galactic Impact category, he also received an honorable mention in 2021 and acts as the local lead of the competition in Brazil. Finalist twice in IBM’s Behind the Code Marathon, he won the Galo de Gramado 2024 Award in the Branded Games category with a financial education project in partnership with Sicredi and Maurício de Sousa Produções.
Phone number:
+55 (11) 997685578
Project for SXSW: SkyPlay is an innovative interactive gaming platform created for companies looking to transform brand positioning, engagement, and corporate onboarding through gamification. With a portfolio of games based on established mechanics, SkyPlay allows for fast and scalable customization, adapting to different industries and needs. Companies and agencies can license and customize games for campaigns, training, and activations, making experiences more dynamic, immersive, and effective.
9. Stratostorm
Company description: Stratostorm is a creative studio that has taken the world of digital entertainment and advertising by storm. Based in Sao Paulo, Los Angeles and London, our multi-award-winning studio delivers digital solutions that exceed all expectations. With countless hours of high-quality content for digital platforms, hundreds of episodes, more than 40 million online views and a staggering 30 million subscribers on YouTube, as well as more than 25 million unique viewers on television. Our productions include an Oscar-qualified® animated short film, three animated series, and hundreds of television commercials for clients and advertising agencies around the world. Through our creative hub, clients have access to an exceptional roster of international and local artists, all dedicated to delivering the best possible results.
Company Website:
https://stratostorm.com/
Representative: Helena Hilario – Founder and Executive
Producer Representative description: Helena Hilário is an award-winning Brazilian executive producer, director and screenwriter, as well as a co-founder of Stratostorm. With a degree in the Executive Education program at Harvard Business School, specializing in the Entertainment, Media and Sports market, he made his directorial debut with the animated short film *Umbrella*. The film had its premiere at the TriBeCa Film Festival and was screened in 19 qualifying festivals for the Oscars®, a milestone for Brazilian independent animation. Recognized in the industry, Helena has served as a judge at renowned awards, including the Annie Awards and qualifying® Oscar festivals, such as Heartland Indy Shorts, Chilemonos and Urbanworld. His talent and dedication continue to impact the animation sector.
Phone number:
+55 (11) 981531683
Email:
helena@stratostorm.com
Project for SXSW: The Brazilian animated short film Umbrella (2020), directed by Helena Hilário and Mario Pece, tells the exciting story of Joseph, an orphan boy who dreams of having a yellow umbrella. The arrival of a visitor with her daughter awakens in him a strong memory of the past. Without dialogue, the narrative relies on an engaging soundtrack and delicate animation to convey a message of empathy and generosity. The film received international recognition, was qualified for an Oscar and nominated at several festivals.
10. Submarino Fantástico
Company description: Submarino Fantástico is the most authentic, creative and passionate audio studio in São Paulo. With more than 12 years in the market, three direct nominations for the Latin Grammy and Emmy Awards, the audio production company transforms scripts into immersive sound experiences. His work can be heard in projects for TV, film, streaming, records and advertising. Creating soundtracks, original songs, versions of iconic songs, sound design, foleys and original voice for major players in the audiovisual market, such as Netflix, Amazon Prime, Warner/HBO/Cartoon Network, Star+/Disney and Audible. His partners, Otávio Carvalho and Ingo André, with more than 20 years of experience, have also collaborated in campaigns for Coca-Cola, Nike, Budweiser and Mitsubishi.
Company Website:
http://www.submarinofantastico.com.br/
Representative: Victor Gáspari Canela – New Business
Representative description: Victor Gáspari Canela is a senior professional in the audiovisual industry, with more than 10 years of experience in creation, content development and project management. He has worked as a writer and producer on series and projects for major players, including Cartoon Network, Boomerang, Nickelodeon, and Discovery Kids. With a strategic vision and a solid network of connections in the creative industry, Victor comes with the mission of opening new businesses and prospecting customers.
Phone number:
+55 (11) 985556176
Project for SXSW: Driven by their passion for sound and music, Otávio Carvalho and Victor Gáspari bring their fantastic world of ideas and sounds to Austin. The audio producer, known for her care for sound and creative process, is ready to dive in and show that each project can have a unique sound. Attentive ears, a careful eye and a collection of more than 200 modern and vintage instruments and equipment, from different parts of the world, can transform different ideas into an original sound universe – this is the Submarino Fantástico.
INVESTSP
InvestSP – Sao Paulo Investment and Competitiveness Agency – is a Social Service Autonomy linked to the State Department of Economic Development. Established in 2009, the agency provides support to both domestic and international investors on infrastructure, socioenvironmental, and tax issues—ensuring proper resource allocation and job and income generation in the state of Sao Paulo. To encourage business development abroad, the agency also maintains international offices in North America, Europe, the Middle East, and Asia, offering market intelligence services to support the commercialization of Sao Paulo company’s products, and services, as well as attracting foreign investment to the state.
DISCOVERSP
Created by the Municipal Secretariat of Tourism of Sao Paulo and InvestSP, DiscoverSP aims to promote new businesses, attract foreign investment and visitors, in addition to enhancing the generation of jobs and revenue in the São Paulo tourism sector.
To this end, it holds national and international events and allows SP companies to participate in some of the two main events in the global tourism sector. In addition to providing financial support to cover expenses, DiscoverSP promotes networking events during masses, participation in fairs and events, qualification and offers consultancy services, monitoring of results and post-event support.
DiscoverSP Companies – SXSW 2025
1. Lara Experience Tours
Company Description: Lara Experience Tours is an agency that has been operating in the market for 7 years and has specialized in immersive trips for entrepreneurs since 2021. After the pandemic, the company focused on differentiating itself in the tourism sector, creating the need for more meaningful trips. With the aim of serving entrepreneurs looking for new experiences, more than 10 immersions have lready been carried out, covering destinations such as the United Arab Emirates, the United States and Portugal, with more than 300 travelers involved in networking experiences and knowledge exchange with international entrepreneurs. The agency also operates in the leisure segment, offeringpersonalized itineraries according to the profile of each traveler.
Company Website:
https://www.instagram.com/vvanessalara
Representative: Vanessa Lara
Representative’s description: Partner at Lara Experience Tours, which provides immersive travel experiences. She believes that travel should not just be seen on social media, but rather experienced intensely. She organizes trips for mentors and groups, creating experiences that welcome and transform. She has also been the manager of Multimidia Comunicação since April 2024, where she manages projects focused on offering real and impactful transformations.
Phone number:
+55 (11) 999904332
Email:
comercial@vanessalara.com.br
2. Sampa Sky
Company description: Sampa Sky is a tourist attraction and event space in São Paulo, located on the 42nd floor of Mirante do Vale, the largest commercial building in Brazil. With 1,400m², it offers a 360º view of the city, including four glass decks that extend 1.5m out of the building, creating the sensation of floating 150 meters high. The location is part of the modernization and revitalization of the city center and is easily accessible via Avenida Prestes Maia, with 24-hour parking, nearby public transportation, and Metro and CPTM stations. Sampa Sky has an exclusive system of retractable decks that does not require changes to the facade of the buildings. As part of its experience, it offers a mixed reality attraction, created after a visit to SXSW in 2024, which allows visitors to explore São Paulo’s tourist attractions that are not visible from the venue. The experience includes a scenic station with 4 VR glasses, showing a 4-minute film on a flying glass deck, narrated by journalist Marcelo Tas. The attraction is available in Portuguese, English and Spanish.
Company Website:
http://www.sampasky.com.br/
Representative: Alessandro
Martineli Representative description: Founding partner of Sampa Sky, a tourist attraction in the city of São Paulo that has already received more than 600,000 visitors since its opening in August 2021. An advertising professional with over 30 years of experience in the communications field, he has worked as a director at agencies such as FleishmanHillard of the Omnicom Group, Momentum of the Interpublic Group, and Publicis Dialog of the Publicis Groupe. He has specialized courses in Sports Marketing and Events at New York University, Sports Management at Fundação Getúlio Vargas (FGV) and Digital Acceleration at Hyper Island.
Phone number:
+55 (11) 999033722
Email:
ale@sampasky.com.br
3. Tokyo Martinelli SPE S/A
Company Description: Tokyo Martinelli is a Special Purpose Entity (SPE) of the Tokyo Group, created to manage the concession of the Martinelli Building. The Group, known for its cultural and gastronomic ventures, aims to redevelop the city center through this project. With an investment of over R$50 million, it plans to transform the building into São Paulo’s largest tourist attraction, creating a panoramic observatory, a museum about its history, as well as gastronomic, cultural and event spaces. The Martinelli Building, inaugurated in 1929 as the first skyscraper in Brazil and Latin America, was granted to the private sector in 2023 by the City of São Paulo, marking the beginning of its urban requalification. The project is inspired by major global icons, such as the Empire State Building and the Burj Khalifa. In addition, the Tokyo Group has contributed to the revitalization of downtown São Paulo, promoting the integration of culture, leisure and gastronomy and strengthening the city’s creative and tourism economy.
Company Website:
http://www.edificiomartinelli.com.br/
Representative: Junior Passini
Description of the representative: Junior Passini is an entrepreneur, DJ, and co-founder of Grupo Tokyo, playing a key role in revitalizing São Paulo’s cultural and nightlife scene. He is the creator of the iconic Tokyo, a downtown venue that blends a bar, karaoke, nightclub, and restaurant. He also leads Selva, a popular party venue in Baixo Augusta. In recent years, he has expanded his ventures with projects like Bar Alto and the Trópico restaurant. In 2023, he secured the concession for the Martinelli Building’s rooftop, where he is spearheading a reopening project focused on gastronomy, events, and tourism.
Phone number:
+55 (11) 992881172
Email:
junior@tokyo011.com
4. Tokyo SP 110
Company Description: Tokyo is one of the main cultural and entertainment facilities entertainment in São Paulo, consolidating itself as one of the most influential rooftops in the world, according to The Rooftop Guide. Located in a modernist building in the city center, Tokyo combines nightclubs, karaoke, bars, restaurants and creative economy spaces, creating a unique and innovative experience. With an annual audience of 210,000 visitors, 30% of whom are from outside São Paulo, Tokyo stands out as one of the most sought-after destinations for tourists and lovers of urban culture. Its proposal of integrating music, gastronomy and technology reinforces its position as a reference in the entertainment sector, attracting a diverse audience connected to global trends.
Company Website:
https://tokyo011.com.br/
Representative: Fábio Balestro Floriano
Representative’s description: Fábio is an entrepreneur and founder of Grupo Tokyo, one of the leading forces driving cultural transformation and entertainment in downtown São Paulo. With a focus on urban revitalization and the development of the creative economy, he spearheaded the creation and expansion of Tokyo, a key cultural and tourism hub in the city’s central area. On the international stage, Fábio served as Senior Advisor for Relations with Member States and Political Bodies at the Organization of American States (OAS) and worked with the Inter-American Commission on Human Rights (IACHR). He currently leads Tokyo Martinelli.
Phone number:
+55 (51) 99286-4001
Email:
fabio@tokyo011.com
5. Caliza Imóveis
Company Description: Caliza is a proptech startup specializing in property management for seasonal rentals, focused on São Paulo. In its beta phase, the company seeks to offer innovative and sustainable solutions in the real estate sector. Its goal is to transform real estate occupancy, inspired by models from developed countries, offering flexibility and new contractual formats for home rentals, mainly for corporate and leisure tourists. With a team of 12 women, Caliza captures studios and apartments well located in the capital of São Paulo, decorating them with design and comfort to offer a highquality experience to guests. In addition, the company guarantees profitability to owners and fair remuneration to its employees, especially those responsible for cleaning. Its portfolio includes 40 properties, with excellent reviews, serving mainly foreigners looking for short-term housing, both individually and in groups.
Company Website:
http://www.calizaimoveis.com.br/
Representative: Juliana Giacomazzo Meyer Gottardi
Representative Description: Graduated in Law, she has worked in several areas, including international law. She is currently the Honorary Consul General of Norway in São Paulo and a founding partner of the law firm PNST Advogados. In addition, Juliana is dedicated to the Beija Flor Social Project, with over 10 years of volunteering, having been president of the institution for 5 years. She is also a partner at the startup Caliza and works in the areas of strategy and planning. Juliana is passionate about art, culture, entertainment and gastronomy, and contributes to the growth of the Ponte Nórdica Festival, which promotes the connection between Brazil and the Nordic countries in audiovisual languages.
Phone number:
+55 (11) 983480043
6. Chicken or Pasta
Company Description: Chicken or Pasta is a platform that started as a travel website, promoting international destinations to Brazilians. Over time, the company specialized in São Paulo, creating sp24hrs, a side project with the same corporate name. The platform offers a weekly curation of culture and shows, with content in Portuguese and English for its subscribers. Although it has held several press trips to promote international destinations, its focus is not on internationalizing the content of the platform sp24hrs. Currently, it is seeking international partnerships to create content about São Paulo, with SXSW being an important opportunity for this mission.
Company Website:
http://www.chickenorpasta.com.br/
Representative: Vanessa Mathias
Representative description: Vanessa is the co-founder of Chicken or Pasta, SP24hrs and White Rabbit, as well as the coauthor of the book Radical Reimagination. A trend and innovation researcher for over twenty years, her passion is helping people step out of their comfort zone and reimagine their futures in concrete ways. She organizes the official meetup on the creative economy in Brazil and coordinates WhatsApp groups about SXSW, promoting exchanges between Brazilians and foreigners. Creator and editor of the websites Chicken or Pasta and SP24hrs, she also speaks at national and international events, such as MMA Latam and SXSW, and facilitates transformative visions in companies and individuals.
Phone number:
+55 (11) 994215292
7. Digital Favela
Company Description: Digital Favela was created to connect brands and favelas, boosting the peripheral creative economy and amplifying the voices of these communities. With authentic narratives, the company generated social and economic impact, gaining international prominence, including three consecutive appearances at the Cannes Film Festival. Its case studies demonstrate the power of peripheral influencer marketing, attracting major brands and consolidating its global relevance. In 2022, the company expanded its operations with the Favela Inspira event at SXSW, held in Rio de Janeiro, highlighting trends and behaviors in favelas. In addition, it began its expansion into Africa, focusing on Angola, where peripheral culture has great potential. This move reinforces its commitment to uniting global peripheries, connecting brands, creators and consumers in an innovative and transformative way.
Company Website:
http://www.digitalfavela.com.br/
Representative: Guilherme Pierri
Representative description: Guilherme Pierri is a Brazilian entrepreneur with innovative work in advertising, audiovisual and social entrepreneurship. He founded the agency Peppery in 2010, making it one of the largest independent agencies in Latin America until its sale in 2023. He co-founded Digital Favela in 2020, connecting brands with peripheral influencers. In the audiovisual sector, he has produced documentaries about samba. Awarded with the Caboré 2022 and nominated for the EY Brazil Entrepreneur of the Year 2023, he supports incomegenerating initiatives in favelas. In 2024, he launched PlayerZ, a sports innovation hub, consolidating his impact on business and culture.
Phone number:
+55 (11) 998492561
8. SP2B Creative Ventures
Company description: SP2B – São Paulo Beyond Business is an event that repositions São Paulo as a global center of innovation, creativity and culture, going beyond the traditional focus on business. Inspired by metropolises such as London and New York, it connects technology, economy and culture in an integrated way. Created by the Rio2C team, the largest creativity event in Latin America, SP2B brings together entrepreneurs, investors and global leaders in immersive experiences and innovative discussions. Structured around the pillars 2B Inspired, 2B Transformed, 2B Connected and 2B Together, the event transforms São Paulo into a world-class innovation hub.
Company Website:
http://www.sp2b.com.br/
Representative: Rafael Lazarini dos Santos
Representative description: Rafael Lazarini is CEO and founder of SP2B. He is an experienced executive in business and entertainment. Since 2016, he has been Senior VP of Live Nation Entertainment, leading its expansion in Latin America. Founder of RIO2C, the largest creativity and innovation event in the region, he is also a member of the Board of Directors of Rock in Rio and Firjan. Co-founder of TECH Angels and Atlanti.Co Spirits, he played an essential role in the growth of Rock in Rio and in the founding of IMM Esporte e Entretenimento. He has postgraduate degrees in marketing, communication and business management from USC and UCLA.
Phone number:
+55 (21) 987423330
Email:
rafael@sp2b.com.br
Spcine is linked to the City of São Paulo Department of Culture and is responsible for the development, financing, and implementation of programs and policies for film, TV, digital games, and new media, fostering the economic and creative potential of São Paulo’s audiovisual industry and promoting its socio-cultural impact. Get in touch and discover everything that our city has to offer!
Website:
http://www.spcine.com.br/
Instagram
http://www.instagram.com/spcine_
http://www.instagram.com/spfilmcommission
Linkedin
http://www.linkedin.com/company/spcine
Facebook
http://www.facebook.com/spcinesp
presidencia@spcine.com.br
emiliano.zapata@spcine.com.br
marcelo.rocha@spcine.com.br
marina.baiao@spcine.com.br
Amplifica Cine – SXSW 2025
The Amplifica Cine Acceleration Program aims to recognize and stimulate the economic and creative potential of São Paulo’s audiovisual sector and its impact on the cultural and social realms. Amplifica Cine focuses on the development, financing, and implementation of actions that form a policy program for the film, TV, and new media sectors, prospecting the market for experience exchange and the flow of production in audiovisual products and services.
Its purpose is to drive and stimulate new businesses in the sector in the city of São Paulo, by training young participants in the audiovisual business – primarily residents of the city’s outskirts – for their respective entrepreneurial journeys, covering topics such as business management, pitching, networking, and access to markets.
SP Cine Companies – SXSW 2025
1. ENTRE NUVENS
Company Description: Entre Nuvens was founded by Ugo Araujo, a professional with extensive experience in audiovisual production and a passion for technology that led him to explore the possibilities of drones in aerial image production. With the need to define a business model, Michel Nebonta joined the company, bringing an administrative and financial perspective that complemented the founder’s creative and entrepreneurial approach. The company specializes in the production and licensing of drone images for audiovisual purposes, standing out for capturing high-quality aerial footage. It also operates as an innovative image bank, connecting drone pilots to media, advertising, journalism, and entertainment companies through a vast collection of licensable images and on-demand services. The purpose of Entre Nuvens is to “rediscover Brazil,” promoting the democratization of aerial images of impactful locations and scenes while optimizing the use of equipment and personal collections of drone pilots from all over the country. Combining creativity, efficiency, and innovation, the company positions itself as a market reference, always guided by values such as excellence, sustainability, and a focus on customer needs.
Company Website:
https://www.instagram.com/entrenuvens/
Representative: Ugo Araujo – Founder
Representative’s description: Ugo Araujo is a filmmaker, director, and entrepreneur with over 10 years of experience in the audiovisual market. He began his career in journalism, working for 5 years at UOL on productions across all regions of Brazil and other countries such as India and Cuba. He expanded his career and the way of showcasing the country by providing drone services and founded Entre Nuvens, a company specializing in aerial image licensing, which boasts a collection of over 5.5k images from all regions of Brazil on its marketplace. As a result, he became a reference in the use of drone technology for visual productions, collaborating with media companies and audiovisual producers throughout the country.
Phone number:
+55 11 98086-9061
Email:
ugo@entrenuvens.com
Project for SXSW: Entre Nuvens has an innovative live streaming project with drones and projects approved by Ancine and the Rouanet Law, currently in the fundraising phase.
2. LOBA PRODUÇÕES
Company Description: Loba Produções exists to create cultural products with a high social and cultural impact, with Brazilian DNA, generating value and profitability. Our purpose is to promote innovation and awareness, building a company where people enjoy working, with well-defined workflows and a valued team, creating positive results for everyone involved. Loba Produções believes in a future where the cultural and audiovisual market is recognized for its professionalization, efficient management, and solid structure. Our goal is to create an environment that amplifies diverse voices, promotes equality with minorities in leadership positions, and values content that generates social, economic, and cultural impact. We want to tell stories that raise awareness, celebrate local culture, entertain, and communicate with the world, contributing to the transformation of the Brazilian creative industry and inspiring the individual growth of each collaborator..
Company Website:
https://www.instagram.com/loba.producoes/
Representative: Mandi Castro – Founder
Representative’s description: UMandi Castro, CFO and executive producer at Loba Produções, holds a degree in Accounting from USP and in Radio, TV, and Internet from Cásper Líbero, as well as two post-graduate degrees in Screenwriting for Audiovisual and Project and Business Management for Audiovisual at FAAP. She has been working in the audiovisual industry since 2018, having passed through renowned production companies such as Gullane, Elo Studios, Endemol Shine Brasil, and Pródigo Filmes. She has participated in international labs such as La Confédération Internationale des Cinémas D’Art et Essai (CICAE) in Italy, São Paulo Locarno Industry Academy in São Paulo, Brazil, and more recently, she participated in the B3 Hessen Lab in Germany, a lab where she was invited to develop her authorial feature film O Que Fazer. She is a winner of the ProAC Editais (2022 and 2024), the Paulo Gustavo Law (2023), and circulation grants from MinC (2024).
Phone number:
+55 11 99892-4610
Email:
mandi@lobaproducoes.com.br
Project for SXSW: Loba Festival (Literary Festival) and feature film script O Que Fazer
3. SABI FILMES
Company Description: Sabi Filmes is an audiovisual production company that produces corporate films, documentaries, and short films, in addition to offering services in the photography market, including portraits, event coverage, and product photography..
Company Website:
https://www.instagram.com/sabifilmes
Representative: Marco Toresin – Founder
Representative’s description: Marco Toresin is a Photographer, Videomaker, and Motion Designer with over 10 years of experience in photography, filming, and graphic design. He specializes in motion design and corporate videos and is the owner of Sabi Filmes, a production company dedicated to creating audiovisual content. Marco has worked with UNICEF Brazil, documenting actions in communities across the country. His films include Raízes da Resistência (2024), filmed in the Vale do Ribeira, São Paulo, and Zona da Mata; Vida em Mutirão (2023), shot in the Vale do Ribeira and São Paulo; and Galpão Agroecológico (2022), produced in São Paulo..
Phone number:
+55 11 99914-8297
Email:
masantana@sabifilmes.com.br
Project for SXSW: Currently, there are three ongoing projects.
- The first one, a documentary, is already completed, and we are now in the communication development phase. It’s called Raízes da Resistência.
- The second project involved capturing photos and videos of a mural being created in the northern zone of São Paulo by artist Tony Soares. We are now in the editing phase of the video.
- The third is a regular job, which consists of product photography for an importer.
4. DIGITAL BURN
Company Description: Digital Burn is an audiovisual production company specialized in the creation, direction, and management of audiovisual projects. It was founded by Murilo Augusto dos Santos, who serves as the creative director, and Everton Pereira as the commercial director. Our main focus is on audiovisual production and post-production, offering complete solutions for advertising campaigns, corporate projects, and cinematic content. Digital Burn’s experience includes collaborations on high-impact projects, such as its involvement in the production of the series House of the Dragon (HBO), which highlights our ability to work on large global productions. We also had a significant journey at Openthedoor Studios, where Murilo led operations in Brazil and the United States, managing multidisciplinary teams and contributing to the implementation of international strategies. We are pivoting our efforts toward innovative areas such as virtual production, virtual reality (VR), and augmented reality (AR), bringing cutting-edge technology to the B2B and B2C markets, providing creative and immersive solutions for our clients. At Digital Burn, we believe that stories have the power to transform realities. Our goal is to democratize access to high-quality audiovisual productions, allowing small and medium-sized businesses, as well as independent creators, to tell their stories in a visually impactful way, without the traditional budget limitations. That’s why we’ve chosen virtual production — a state-of-the-art technology that makes the impossible accessible, connecting audiences to stories that truly matter.
Company Website:
In development
Representative: Murilo Augusto dos Santos – Founder
Representative’s description: Murilo Augusto dos Santos believes that stories have the power to transform realities. His goal is to democratize access to high-quality audiovisual productions, creating solutions that connect people and brands in an impactful way. He is an entrepreneur, creative director, and founder of Digital Burn, where he leads the creation and implementation of innovative solutions for the audiovisual market. He has developed a career focused on integrating storytelling, innovation, and cutting-edge technology, always striving to deliver results that exceed his clients’ expectations. Before founding Digital Burn, he had the opportunity to work on several challenging and enriching projects, such as at Openthedoor Studios, where he was responsible for international management and the expansion of operations in Brazil and the United States. During this period, he led multidisciplinary teams and played a key role in implementing strategies for the company’s global growth, consolidating partnerships and strengthening the brand’s presence in international markets. In Portugal, he worked on several high-profile productions, including the series House of the Dragon (HBO), where he was directly involved in the production of one of the biggest television hits. His experience at HBO not only allowed him to understand the magnitude and complexity of global productions but also honed his ability to manage large-scale projects with precision and quality. Additionally, his career includes working at NalaJe Filmes, a production company in São Paulo, where he was responsible for various roles, including production, photography assistance, and video editing. This experience helped him solidify his deep understanding of the audiovisual production process and develop a sensitivity to create content that resonates with audiences. Today, at the helm of Digital Burn, his mission is to continue designing creative and technological solutions that can transform the way stories are told, democratizing access to high-level productions and allowing businesses and independent creators to tell their stories in an impactful way, regardless of budget limitations.
Phone number:
+55 11 94480-8016
Email:
murilo.iipc@gmail.com
Project for SXSW: Digital Burn is currently in a moment of transition, pivoting from a focus on traditional audiovisual work to a model centered on virtual production and emerging technologies, such as virtual reality (VR) and augmented reality (AR). Currently, the company is developing pilot advertising and corporate campaigns in virtual studios, as well as VR and AR applications, with the goal of creating immersive and innovative experiences.
ADE SAMPA
The São Paulo’s Development Agency (Ade Sampa) is a public entity linked to the Municipal Secretariat of Economic Development and Labor, dedicated to implementing policies that reduce economic inequalities, enhance competitiveness, and promote job and income generation in São Paulo. Ade Sampa’s programs and initiatives focus on entrepreneurship, innovation, technology, and sustainability. The agency provides business pre-acceleration and acceleration programs, personalized support for micro-entrepreneurs, particularly those in underserved communities, assistance for rural and textile production chains, entrepreneurship training, free coworking spaces, podcast and videocast recording studios, and guidance on accessing microcredit lines, fostering sustainable economic development in the city.
SÃO PAULO’S PUBLIC POLICIES – BUSINESS ACCELERATION
Ade Sampa’s acceleration programs boost business in the city of São Paulo, especially in the suburbs, offering technical and financial support, as well as business rounds and access to events in Brazil and abroad. VAI TEC supports young entrepreneurs in growing innovative businesses based on Information and Communication Technology. Amplifica Cine strengthens the audiovisual sector, covering cinema, TV and new media. Sampa Games encourages game development studios and companies, promoting their inclusion in this ecosystem. These programs, the result of public policies from the City of São Paulo, allow businesses to strengthen themselves and compete with equal capacity and efficiency in the sectors in which they operate.
1. ENTRE NUVENS
fknE is an independent game studio dedicated to interactive entertainment. It combines expertise in game design, narrative, art and audio to create engaging and innovative experiences, with a portfolio that includes collaborations with brands such as McDonald’s, Coca-Cola, Sony Music and PlayKids.
Company Website:
http://www.fuckingelectric.com/
Representative:
Filipe Beneli Lazarini
2. CineMafia
A digital platform that connects production companies with freelance audiovisual professionals and mediates the hiring of services with agility and legal and financial security. The marketplace optimizes searches for job proposals, signing contracts and accepts payments directly through the platform.
Company Website:
http://www.cinemafia.com.br/
Representative:
Rafael Regis dos Reis
Email:
rafaelatwood@gmail.com
3. Beyond The Wall Studio
Beyond The Wall Studio was born from the desire to create fun and fantastic experiences that celebrate the rich Brazilian culture. With a team passionate about mythology, folklore, and regional stories, we seek to educate and disseminate unique cultural elements of Brazil through unique narratives and games focused on the user experience.
Company Website:
http://www.beyondthewallstudio.com/
Representative:
Yuri Fernando Simões Arce
Email:
yuri.m.g74@gmail.com
4. DIGITAL BURN
The Educadinho app offers educational and playful content as a tool to inspire, educate and monitor the growth of children. It encourages the development of skills and creative thinking and promotes inclusion, respect and diversity.
Company Website:
http://www.educadinho.com.br/
Representative:
Rubens Coiado Romero
Email:
rubens.rtv@gmail.com
5. Matraca Marketing
A marketing company for the film industry that uses market data to maximize film results. Boosts Brazilian cinema through strategies for producers, distributors and exhibitors to reach the right audience.
Company Website:
http://www.matracamkt.com/
Representative:
Caroline Alves Lima
Email:
rubens.rtv@gmail.com
6. 32 Pixels
Game studio with fun and accessible productions, with relevant social themes and challenging gameplay. In 2024, they won the Gamescom Big Festival, as Best Children’s Game with the game Tuned Turtle.
Company Website:
http://www.32pixels.com/
Representative:
João Paulo Perroud de Souza
Email:
joao@32pixels.com
7. Personal Map
Algorithm capable of mapping users’ personality in four different spheres, guiding people about their qualities, saboteurs and vocational inclinations. It proposes to resolve the lack of self-knowledge tools, especially for young people and adults from vulnerable communities.
Company Website:
http://www.personalmap.com.br/
Representative:
Nilton Clécio da Silva Patrício
Email:
niltonclecio@gmail.com
8. Devir Produções
The company produces high-quality, unique and sensitive audiovisual content, valuing ethical and aesthetic principles in creative production, learning and sharing information and knowledge.
Company Website:
http://www.devirproducoes.com.br/
Representative:
Gabriel Fontes de Sousa
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