the biggest brazilian
experience at
SXSW 2026
13TH to 16TH
MARCH
CONGRESS AVENUE
X 3rd STREET
310 E 3rd St,
Em frente
ao ACC!
Austin, TX 78701, USA
WE ARE BORDERLESS. WE ARE SÃO PAULO.
São Paulo House is a hub for those seeking beyond the obvious.
About
Connect with experts, explore cutting-edge trends, and embrace new opportunities in a space that brings Brazil’s largest state in business and innovation to the world’s biggest innovation festival.
Join us for:
- Panels
- Meetups
- Interviews
- An art station
- A live videocast studio
- Immersive experiences
- Live music performances
- And the best coffee in town
in 2025
was Foreign
em 2025
Discover why ‘We Are That And Much More’
In CONGRESS AVENUE!


























Schedule
Ideas Stage 13/03
10:00 – 10:45
COMING SOON
COMING SOON
11:00 – 11:45
THE INNOVATION FACTOR: WHY DIVERSITY ALWAYS WINS — A BRAZILIAN PERSPECTIVE
Speakers
Inês Coimbra – Attorney General of the State of São Paulo
Amanda Graciano – Moderator and Economist & Strategist
Luiz Menezes – Creator, Entrepreneur, Host, and Founder of Trope-se
Roberto Shinyashiki – Physician, PhD in Administration and Economics, Writer and Mentor
Giselle Santos – Educator and Innovation Leader
About
True innovation emerges from the collision of diverse perspectives — especially at a time when artificial intelligence, if built by homogeneous groups, risks amplifying inequality. While parts of the world are retreating from diversity, equity, and inclusion, São Paulo continues to advance, treating plurality as a foundation for smarter, more relevant, and more competitive technologies. This panel brings together business leaders, public officials, and social advocates to examine how diversity directly shapes better algorithms, stronger innovation outcomes, and more resilient strategies. The session positions São Paulo as a global example of how creativity and inclusion can become a lasting competitive advantage.
Track
ESG & Impact
12:00 – 12:45
WHEN AI CREATES, DOES EMOTION RESPOND? – SP VOICES by FUNDAÇÃO ITAÚ
Speakers
Lucas Pestalozzi – Head of Innovation at HSR
Karina Milaré – CEO of REDS
Valéria Rodrigues – CEO of Shopper Experience
About
This panel presents an original study comparing emotional responses to advertising films created with and without AI, using HEART (HSR’s proprietary tool that measures emotions through facial micro-expressions / FACS). The discussion explores how technology influences authenticity, emotional connection and brand impact, and what this means for marketing and creative decision-making.
Track
Creativity & Marketing
13:00 – 13:45
SÃO PAULO AT THE FRONTIER: AI & THE FUTURE OF HEALTH
Speakers
Carolini Kaid Cancer Biology Researcher & Monoclonal Antibody Therapy Specialist — University of São Paulo
Sidney Klajner — President, Hospital Israelita Albert Einstein
Ronaldo Lemos – Moderator and Founder & Director, Institute for Technology and Society of Rio de Janeiro (ITS Rio)
Vanessa Zambelli – Senior Scientist at Butantan Institute
About
São Paulo is not only Brazil’s economic engine — it is a leading hub for frontier science, biotechnology, and AI-driven healthcare innovation. At stake is more than innovation — it is the capacity to align science, AI, and institutional leadership to improve lives at scalehow artificial intelligence is reshaping medicine at scale. Featuring Carolini Kaid (University of São Paulo), Sidney Klajner (President of Hospital Israelita Albert Einstein), Vanessa Olzon Zambelli, PhD (Butantan Institute), and moderated by Ronaldo Lemos (ITS Rio), the conversation examines how AI is transforming diagnostics, monoclonal antibody therapies, vaccine research, hospital management, and public health strategy. Beyond technological optimism, the panel addresses a deeper question: how can São Paulo consolidate its scientific infrastructure, public-private partnerships, and data ecosystems to lead responsibly in the next era of healthcare? At stake is more than innovation — it is the capacity to align science, AI, and institutional leadership to improve lives at scale.
Track
Technology & Innovation
14:00 – 14:45
COME FOR THE EVENT, STAY FOR THE CULTURE: HOW CITIES TURN AUDIENCES INTO TRAVELERS
Speakers
Rui Alves – Secretary of Tourism for the City of São Paulo
Rosana Cunha – Superintendent of SESC São Paulo
Guilherme Marconi – Founding Partner of Coala Music and Grupo DVT
Juliana Pio – Moderator and Journalist at Exame
About
In today’s experience economy, people rarely travel for monuments alone. They travel for moments, culture, and the feeling of being part of a city’s rhythm. This conversation brings together Rui Alves, Secretary of Tourism for the City of São Paulo, and Rosana da Cunha, Superintendent of Sesc São Paulo, alongside leaders from creative districts and cultural institutions, to explore how cities transform events into lasting cultural connection.
From festivals and street life to institutions that continuously build audiences and expand access to culture, the discussion looks at how vibrant programming, cultural infrastructure, and creative ecosystems turn visitors into returning travelers. Because the most magnetic cities are not the ones people visit once, they are the ones people want to come back to.
Track
Culture & Arts
15:00 – 16:00
THE RIGHT TO REALITY: HUMAN EXPERIENCE IN A POST-AI WORLD
Speakers
Eduardo Saron – President, Fundação Itaú
Alvaro Machado Dias – Professor, Neuroscientist and Futurist
Dora Kaufman – Professor, Columnist and Author
Chris Pelajo – Moderator, Journalist at CNBC
About
As artificial intelligence reshapes how images, voices, and narratives are created, the boundary between what is real, simulated, and inferred becomes increasingly fragile. In a world of synthetic media and automated meaning, a new question emerges: do we still have the right to reality? This panel brings together Eduardo Saron, Dora Kaufman, Sara Crosman, and Alvaro Machado Dias to explore how AI is transforming perception, trust, and lived experience. Moving beyond regulation and politics, the conversation focuses on human agency, cognitive integrity, and the conditions required to preserve meaning in an era where reality itself can be generated. A session about reclaiming presence, discernment, and shared reference points — now, not next.
Track
Technology & Innovation
Music Stage 13/03
16:00 – 17:00
SP HOUSE OFFICIAL OPENING MEET UP PRESENTED BY SECRETARIA DE CULTURA & INVEST SP
Speakers
Marilia Marton – Secretary for Culture, Economy and Creative Industries of the State of São Paulo
Rui Gomes Junior – CEO, Invest SP
Tracy Mann – Brazilianist, International Communications and Partnership Strategies
About
São Paulo arrives in Austin with another edition of São Paulo House, Brazil’s largest innovation, culture and business hub at the festival. And to start this immersion, we invite you to the official opening meet-up of the House!
Connect with leaders, creators and brilliant minds who are transforming São Paulo into a global hub of creativity and opportunity. This is the starting point that celebrates the days of connections, insights and unforgettable experiences.
Track
SP HOUSE
18:00 – 18:30
DJ CADY
18:30 – 19:30
MARIANA NOLASCO
19:30 – 20:00
DISCO NA AGULHA
20:00 – 21:00
PAULA LIMA (with SIMONINHA)
21:00 – 22:00
DJ CADY
Business Stage 13/03
10:00 – 10:30
COMING SOON
COMING SOON
10:30 – 11:00
COMING SOON
COMING SOON
11:30 – 12:15
WATCH, CAPTURE, PUBLISH: CREATING CONTENT DURING SXSW WITHOUT MISSING THE MOMENT
Speakers
Luiz Ribeiro – Senior Community & Partnership Manager
Paulo Aguiar – Creator & Creative A.I Consultant
About
At SXSW, everyone is consuming ideas — and everyone is publishing them. The real challenge isn’t access, but relevance. In this practical conversation, LinkedIn’s editorial perspective meets creator workflow to explore how professionals can turn live experiences into meaningful content without sacrificing the event itself. From deciding what’s worth sharing to structuring posts that resonate beyond the moment, the session connects positioning with execution in real time. Participants will leave with a clear framework to capture insights, shape narratives, and publish consistently during high-intensity events like SXSW.
Track
Creativity & Marketing
12:30 – 13:00
THE END OF PURPOSE WASHING: ESG AFTER THE HYPE — FROM BRAND INTENTION TO MEASURABLE REALITY
Speakers
Fábio Cesnik – Founding Partner, CQS/FV Advogados
José Mauricio Fittipaldi – CEO, Animus Consultoria
Ana Laura – CMO
Gabriela Borges – President of Publicis
About
Companies have embraced purpose and ESG commitments, yet trust remains fragile. Audiences question narratives, organizations struggle to compare initiatives, and even well-intentioned investments often lack measurable outcomes. Bringing together corporate leaders, cultural and social institutions, legal experts and AI strategists, this session examines how impact moves from storytelling to verification. The discussion explores governance, evaluation criteria and how emerging technologies can reduce subjectivity in sponsorship and investment decisions. Rather than presenting tools, the panel looks at a broader shift: when reputation depends less on what organizations say — and more on what they can demonstrate.
Track
ESG & Impact
13:00 – 14:00
SXSW KEYNOTE SPEAKER BROADCAST (THE BIG PICTURE WITH STEVEN SPIELBERG LIVE FROM SXSW)
14:15 – 15:00
SÃO PAULO IN ACTION: INNOVATING TO SAVE LIVES IN A CLIMATE EMERGENCY
Speakers
Tatiana Rocha – Major of the Military Police of the State of São Paulo and serves as Deputy Director of Civil Defense.
Tatiana Monteiro de Barros – Businesswoman, social entrepreneur, and partner at the agency Multicase.
Marcella Monteiro de Barros Coelho – Co-founder of the União BR Movement.
About
Climate adaptation is no longer a future agenda — it is an operational necessity. This panel examines how cross-sector collaboration can transform emergency response into proactive resilience. Bringing together representatives from the São Paulo State Government, Civil Defense, and the União BR Movement — one of Latin America’s leading climate crisis response networks — the session explores innovative joint actions designed to prevent disasters, rebuild territories, and protect vulnerable communities.
From coordinated prevention systems to the award-winning Catastrophe Fund recognized by BRICS as a breakthrough solution, the conversation highlights how public authorities, civil society, and the private sector can move beyond isolated efforts toward integrated action. More than a case study, this is a practical look at how collaboration becomes infrastructure — and how innovation, when aligned, can save lives.
Track
ESG & Impact
15:15 – 16:00
JOURNEY MARKETING: HOW TO CONNECT BRANDS AND PEOPLE IN MOTION
Speakers
Saad Neto – Head de insights da GoAd Media (moderador)
Daniela Galego – head, Uber Advertising Brasil
Guilherme Martins – CMO, Diageo Brasil
Glaucia Montanha – CEO Artplan
About
We live in an era of fragmented attention, where people constantly move between screens, physical spaces, and experiences throughout the day. In this context, understanding the consumer journey has become more important than simply capturing attention.
This panel explores the concept of Journey Marketing and how new mobility and consumption habits are reshaping the way brands build relevance. By connecting behavior, culture, and media, the conversation examines how brands can engage with a consumer who is always in motion — both physically and mentally.
Track
Creativity & Marketing
Ideas Stage 14/03
10:00 – 10:45
COMING SOON
Speakers
Soon
About
Soon
Track
Soon
11:00 – 11:45
WOMEN WRITING THE NEXT CREATIVE RULEBOOK
Speakers
Lais Vita — São Paulo State Secretary for Communications
Carol Boccia – CEO LOLA\TBWA
Maria Claudia Conde – Chief Strategy Officer DPZ
Dani Graicar – Founder and CEO of PROS
Juliana Pio – Moderator and Journalist at Exame
About
In an age of attention wars and information overload, brands compete harder than ever to be seen and remembered. For decades, however, the advertising industry was shaped by a narrow set of voices — leaving many audiences absent from the stories being told.
Today, that dynamic is shifting. With Lais Vita, Secretary of Communications of the Government of the State of São Paulo, and leading women from the advertising and brand world, this panel explores how new leadership perspectives are reshaping storytelling, representation, and the cultural impact of ideas.
In a rapidly changing creative landscape, the conversation asks: does creativity still follow one rulebook — or is it time to rewrite it?
Track
Creativity & Marketing
12:00 – 12:45
UNLIKELY PARTNERSHIPS AS A STRATEGY FOR BRAND, TALENT, AND GROW – SP VOICES by FUNDAÇÃO ITAÚ
Speakers
Rodrigo Cavalcante – CEO of Instituto Phomenta
Roberta Faria – CEO of Mol Impacto
Adriano Lima – (moderator) Columnist for Exame Magazine and InfoMoney
About
Companies are struggling with brand relevance, talent engagement and complex people challenges. This talk explores how unlikely partnerships can become a strategic advantage — through real cases from leading Brazilian brands and organizations that act as bridges between business goals and social solutions.
Track
ESG & Impact
13:00 – 13:45
ANCESTRAL FUTURES: CLIMATE ACTION THROUGH ARTS, CULTURE, AND INNOVATION
Speakers
Cacique Cristiano Kiririndju – Coordinator for Indigenous Peoples’ Policies at the Secretariat of Justice and Citizenship of the State of São Paulo
Vivian Nascimento – Advisor Valo Radar
Jandaraci Araujo – Moderator and Co-Founder & Volunteer President at Instituto Conselheira 101
Edith Bertoletti – COO do Grupo Goodman no Brasil
About
An insightful conversation on how the arts, traditional knowledge, and cultural ecosystems can contribute to concrete climate solutions by combining contemporary innovation with ancestral technologies developed over generations. Grounded in the global ESG agenda and international frameworks that recognize culture as a pillar of sustainable development, the panel explores how imagination, empathy, and collective creation can drive structural change.
Track
ESG & Impact
14:00 – 14:45
ART, CULTURE, AND THE FUTURES WE MAKE NOW
Speakers
Sara Crosman – President, Instituto Futuros
Rejane Cantoni – Multidisciplinary Artist
Marcelo Assis – Executive Secretary, Secretariat of Culture and Creative Economy of São Paulo
Ligia Costa – Moderator and Corporate Speaker at TGI Today
About
“The future is not a distant horizon — it is shaped in the present through culture, imagination, and the choices societies make today. This panel brings together Sara Crosman (President, Instituto Futuros), Rejane Cantoni (multidisciplinary artist), and Marcelo Assis (Executive Secretary, Secretariat of Culture and Creative Economy of São Paulo), moderated by Ligia Costa (TGI Today), to explore how cultural institutions, artistic experimentation, and public policy can expand the way we imagine and build possible futures.
From immersive artistic practices to cultural strategy and futures thinking, the conversation examines how creative ecosystems help societies navigate uncertainty, rethink progress, and design more inclusive paths forward. Rather than viewing innovation as purely technological, the panel highlights the role of culture as a living infrastructure — shaping perception, collective imagination, and the futures we are willing to create now.”
Track
Culture & Arts
15:00 – 16:00
WHEN MONEY DISAPPEARS: TRUST AND VALUE IN AN AI-FIRST FINANCIAL SYSTEM
Speakers
Thalita Martorelli – CMO at Cielo
Carla Mita – VP of Marketing at Visa
Mohan Ramaswamy – Founding Partner at Work & Co
Mariana Tahan Ralisch – Moderator and CMO at Wake
About
As money becomes increasingly digital, invisible, and embedded in everyday experiences, artificial intelligence is reshaping how value, trust, and financial relationships are built. In this session, Thalita Martorelli (CMO, Cielo), Carla Mita (VP of Marketing, Visa), and Mohan Ramaswamy (Founding Partner, Work & Co) join moderator Mariana Tahan Ralisch (CMO, Wake) to explore how AI is transforming the design of financial products and services. Beyond operational efficiency, the conversation focuses on how leading companies are using AI to create more intuitive, personalized, and trustworthy financial experiences. As payments, credit, and financial interactions fade into the background of daily life, the panel examines the challenge of balancing technological scale with human-centered design — and how brands can build trust in a financial ecosystem where money itself is becoming invisible.
Track
Creativity & Marketing
Music Stage 14/03
16:00 – 17:00
FROM LOCAL STAGES TO LATIN GRAMMYS: WHEN BRAZILIAN SOUNDS REACH THE WORLD
Speakers
Jota.pê – Singer-Songwriter & 4x Latin Grammy Winner
Pedro Kurtz – Director of Operations, Deezer
André Maia – CEO, Bloop Cultural
Camila Zana — Mediator. CMO, Billboard Brasil
Alan Lopes — A&R Manager, Som Livre
About
Great music rarely begins on the world’s biggest stages. It starts in small venues, independent scenes, and local communities long before global audiences discover it. In this conversation, Latin Grammy–winning artist Jota.pê reflects on the journey from local stages in Brazil to international recognition, including his award-winning solo work and the collaborative project Dominguinho. Alongside leaders from streaming platforms and the music industry, the panel explores how Brazilian artists today move from local discovery to global circulation.
From algorithms and editorial support to collaborations and live showcases, the discussion looks at the ecosystem that helps music travel — and how identity, partnerships and platforms can transform local sounds into global recognition.
Track
Culture & Arts
18:00 – 18:30
DJ CADY
18:30 – 19:30
SHOW 1
19:30 – 20:00
DISCO NA AGULHA
20:00 – 21:00
DI FERRERO
21:00 – 22:00
DJ CADY
Business Stage 14/03
10:00 – 11:00
[BROADCAST] FEATURED SESSION: AMY WEBB LAUNCHES 2026 EMERGING TECH TRENDS REPORT
Speakers
BROADCAST
About
Forget hype cycles. The real story of 2026 is bigger, stranger, and closer than you imagine. At SXSW, futurist Amy Webb, CEO of the Future Today Strategy Group and professor at NYU Stern, will take you on a mind-bending exploration of the forces reshaping business, culture, and society. With her signature wit and data-driven approach, Amy will decode the emerging technologies that demand your attention and reveal scenarios that challenge how we think about the future. If you’ve joined Amy’s packed sessions in past years, you know to expect startling insights, big shifts in perspective, and ideas you’ll be talking about long after the session ends. This year, though, there’s a twist you won’t see coming—one that could change the way we track, understand, and act on trends forever. The theme is Creative Destruction. While there’s no official dress code for the session, we do recommend you wear black.
Track
Technology & Innovation
11:30 – 12:15
COGNITIVE SOVEREIGNTY IN THE AGE OF AI
Speakers
Vanessa Mathias – Speculative Futurist and Co-Founder of White Rabbit
Nataliya Kosmyna – PHD, Research Scientist at MIT Media Lab
MORE SPEAKERS SOON
About
AI already chooses what you watch, finishes your sentences, and anticipates your desires. The next step is subtler — it begins to shape how you think. The promise was an augmented mind. The real risk is the outsourcing of cognition — the automation of thought — a civilizational threat to what makes us human. In this manifesto-style conversation, researcher Vanessa Mathias presents an original study developed with dozens of Brazilian experts, in dialogue with Nataliya Kosmyna, research scientist at the MIT Media Lab and a global reference in Brain-Computer Interfaces. Together, they reveal the critical fronts of this invisible battle: cognitive atrophy, synthetic intimacy, mind extractivism, and algorithmic neocolonialism — and the systems that profit from mental passivity. Participants will leave with a practical framework to protect mental autonomy, reactivate critical thinking, and guide human–AI coevolution ethically — preserving what makes us most human: imagination.
Track
Technology & Innovation
12:30 – 13:00
WHEN AI DECIDES FIRST: DESIGNING FOR THE ALGORITHMIC ECONOMY
Speakers
Cauê Madeira – Founder, Haikai & VoxRobot
Stephanie Costa – Deputy Secretary of Technology and Innovation, Government of the State of São Paulo
About
AI systems are increasingly acting as the first layer of interpretation in global decision-making. Countries, industries and markets are now synthesized by machines before they are evaluated by people. Drawing on large-scale analysis of how leading generative models describe Brazil and its strategic sectors, VoxRobot introduces the concept of algorithmic reputation — the automated narratives shaping perception, risk and opportunity.
In conversation with the Secretary of Technology and Innovation of the State of São Paulo, the session explores what it means to design for the algorithmic economy. If AI systems are forming judgments first, how should governments position their ecosystems? How can regions influence machine-readable narratives? And what does competitiveness look like when perception itself is automated?
Track
Technology & Innovation
13:00 – 14:00
SXSW KEYNOTE SPEAKER BROADCAST (TOM SACHS: SHOW THE WORK, TELL THE STORY)
14:15 – 15:00
WHO GETS PAID WHEN EVERYTHING PLAYS? RETHINKING VALUE IN THE AGE OF INFINITE MEDIA
Speakers
Daniel Nogueira – Project Manager , BM&A
Isabel Amorim – Licensing & Institutional Relations at ECAD
Camila Soluri – Mediator and Marketing manager at Som Livre
About
Music no longer lives in specific places — it moves across platforms, venues and borders. Gyms, restaurants, social platforms, live streams and international markets have turned cultural consumption into a constant background of daily life. Bringing together legal, operational and international industry perspectives, this session explores how creative value is measured, distributed and sustained when usage becomes ubiquitous and global. From public performance rights to cross-border circulation, the discussion looks at the economic infrastructure behind culture — and the challenge of compensating creation when reproduction is frictionless. The conversation examines how regulation, technology and international coordination must evolve to keep culture economically viable at scale.
Track
Culture & Arts
15:15 – 16:00
MEASURING IMPACT: FROM GOOD INTENTIONS TO HONEST EVIDENCES
Speakers
Jader Rosa – Superintendent of Itaú Cultural
Bruna Rezende – CEO and Fouder, IRIADA
Filipe Guimarães – Mediator. Head of Corporates & Special projects at Cubo Itaú
About
Impact is no longer defined by good intentions — it demands measurable outcomes. As organizations invest in social and environmental initiatives, a critical question emerges: how do we assess what truly creates value? This panel explores the evolving frameworks, data models, and accountability mechanisms that move impact from narrative to evidence. Bringing together leaders from finance, strategy, and sustainability, the conversation examines how impact measurement influences capital allocation, brand trust, and long-term resilience. Because in a world saturated with purpose-driven messaging, credibility depends not on what we promise — but on what we can prove.
Track
ESG & Impact
17:00 – 18:30
SÃO PAULO MEETS THE WORLD – BUSINESS MEETUP (HOSTED BY ORACLE AND SP HOUSE)
Speakers
Marcelle Paiva – Vice President of the Artificial Intelligence Hub at Oracle Latin America
About
Hosted by Oracle and São Paulo House, this global meetup brings together international delegations, founders, creators, investors and institutions for something increasingly valuable: being in the same room.
Guided by the Now Over Next philosophy, the encounter prioritizes meaningful connections and direct dialogue among participants. The format encourages spontaneous exchanges and new introductions between actors from different sectors and countries.
Because business begins with trust. Trust is built face to face. And real connections begin now. From these encounters come collaborations, partnerships and new opportunities between São Paulo and the world.
The event is limited to 100 attendees.
RSVP
Track
Global Networking & Partnerships
Ideas Stage 15/03
10:00 – 10:45
FIRESIDE CHAT WITH AMY WEBB: STAYING PRESENT IN AN AGE OF CREATIVE DESTRUCTION
Speakers
Amy Webb – Futurist and CEO of Future Today Strategy Group
Ronaldo Lemos – Brazilian Lawyer specializing in technology, Professor, Researcher & TV Host
Thiago Camargo – Executive Vice President at InvestSP
About
Amy Webb’s annual Emerging Tech Trend Report maps the forces that will reshape industries and societies. But once the data is revealed and the scenarios are outlined, a deeper question remains: how do leaders, creators, and institutions act in the present moment? In this interview-style session, Webb reflects on the implications of Creative Destruction beyond forecasts and frameworks, exploring how to navigate uncertainty, make grounded decisions, and stay human amid accelerating change. A conversation about foresight not as prediction — but as responsibility in the now.
Track
Technology & Innovation
11:00 – 11:45
RETHINKING ESG THROUGH CULTURE, ART AND COLLECTIVE IMAGINATION
Speakers
Daniel Bruch Duarte, Director, IDG
Luciane Coutinho – Founder of LivMundi
Elizabeth Thompson, Executive Director,
Visions2030
Sabina Deweik, Behavior Specialist and Cool
Hunting
About
ESG has moved to the forefront of how organizations define ethical and socio-environmental
responsibility. However, given the complexity and urgency of our time, marked by
intertwined ethical, social, and climate crises, can this approach foster new worldviews that
enable us to truly act in the present and imagine hopeful futures? This dialogue seeks to expand the concept of ESG beyond the organizational sphere into a
deeper reflection through culture, art, and imagination. The invitation is to recognize how
ESG cuts across all areas of our lives, in everything we do and who we are. After all,
companies are made of intertwined lives. Art and culture are like pixie dust: they make the invisible visible, destabilize certainties, take
us out of our comfort zones, and, through sensitivity and the gaze of others, expand our
consciousness. We will explore art and cultural initiatives that are essential in this moment and reflect
together on the futures we need to build.
Track
ESG & Impact
12:00 – 12:45
THE FUTURE OF HUMAN CONNECTION: WHAT SXSW AND BRAZIL CAN TEACH THE WORLD – SP VOICES by FUNDAÇÃO ITAÚ
Speakers
Carol Romano – Co-Founder of Futuro Company
Mari Castro – Executive Editor of Fast Company Brazil
Ricardo Al Makul – KES Founder & CEO
Cristina Brand – CEO Talk
Celso Campello – Executive Director of SP Negócios
About
As the loneliness epidemic reshapes societies and markets, connection is no longer a soft skill — it is strategic infrastructure. This panel explores the cultural, economic, and behavioral dimensions of disconnection, drawing on insights from Carol Romano on the nuances of modern loneliness, consumer data on its impact in Brazil, and global perspectives on meaningful networking from West to East. Together, the speakers examine how Relational Intelligence is emerging as a competitive advantage and a driver of innovation and growth. From SXSW’s live exchange culture to Brazil’s relational dynamics, the session reframes human connection not as a byproduct of technology — but as the foundation for resilience, creativity, and long-term value.
Track
Culture & Arts
13:00 – 13:45
BUILDING PROTOPIA WITH AI: FROM MENTAL MODELS TO RESPONSIBLE INNOVATION PRESENTED BY AWS
Speakers
Daniel Duarte – Head of Programs for Innovation and Digital Transformation, AWS
Ricardo Alem – Head of GenAI & AI/ML Market, AWS
Babi Bono – Moderator and Creative & Content Strategist
About
Why do some AI implementations transform organizations while others fail spectacularly? The answer lies not in the technology itself, but in the alignment between mental models, intentional behaviors, and the mechanisms that support them. Drawing from Amazon’s evolution of leadership principles and the addition of “”Success and Scale Bring Broad Responsibility,”” this session explores a critical alignment: AI doesn’t fail because it’s flawed; it fails when it’s misaligned with organizational mental models and human intentional behaviors. In this panel, we’ll unpack how mental models serve as blueprints that shape organizational culture and AI deployment. We’ll understand the mechanism problem and explore why AI systems need guardrails and human oversight to function responsibly. We’ll see protopia in practice and discuss how to build tomorrow’s services and products incrementally through daily decisions rather than chasing utopian perfection or accepting dystopian shortcuts. We’ll also present real-world agentic AI stories demonstrating how scaling to global impact demands intentionality and mechanisms that help you build a better tomorrow. This panel isn’t about AI ethics as an afterthought; it’s about AI as a mechanism that only succeeds when purpose and responsibility are aligned from day one.
Track
Technology & Innovation
14:00 – 14:45
THE UNCOMFORTABLE NOW: WHY HARD CONVERSATIONS CAN’T WAIT - PRESENTED BY GLOBO
Speakers
Amy Gallo – Author, Harvard Business Review
Nilson Klava – TV Globo Journalist
About
Work feels increasingly unfair — not only because of systems and structures, but because of the conversations we avoid in the present moment. Building on her SXSW session, workplace expert Amy Gallo joins this session with Globo journalist Nilson Klava to go deeper into why discomfort, tension, and difficult dialogue are not obstacles to progress, but prerequisites for it. In a world obsessed with what’s next, this conversation reframes conflict as a tool for clarity, trust, and real connection — the kind that only happens when people are fully present and willing to engage now.
Track
ESG & Impact
15:00 – 16:00
ALL STARS SXSW 2026: WHAT STAYS AFTER THE FUTURE PASSES
Speakers
Simone Kliass – Moderator, Innovation & Trends Consultant and International Speaker
Kasley Killam – Social Health Expert; Author of The Art and Science of Connection
Sandy Carter – COO & Head of Business Development, Unstoppable Domains
Neil Redding – Founder & CEO, Redding Futures
Ian Beacraft – CEO, Signal and Cipher
About
SXSW is known for anticipating the future, but its real impact lies in what remains. At SP House, the second edition of the All Stars Panel brings together featured speakers and voices who shaped SXSW 2026: Ian Beacraft, Sandy Carter, Kasley Killam, and Neil Redding alongside moderator Simone Kliass to reflect on the key themes from their solo sessions and the ideas, tensions, and connections that endure beyond the festival. A conversation on leadership, artificial intelligence, and what still makes us human in an age of accelerating technology.
Track
Technology & Innovation
16:00 – 16:25
SP2B — BEYOND BOUNDARIES
Speakers
Rafael Lazarini – CEO SP2B
Hugh Forrest – President SXSW
Special Guest – To Be Announced
About
For decades, entrepreneurship has been told as the story of extraordinary individuals: visionary founders, disruptive startups, companies that changed the world.
But the next wave of innovation will not emerge from individuals alone. It will emerge from relationships, networks, and ecosystems. As technology dissolves traditional boundaries — between sectors, disciplines, markets, and cultures — a new logic of creation begins to take shape. A logic less centered on ownership and more on orchestration. Less focused purely on scale and more on connections capable of generating new ideas.
In this fireside chat, Hugh Forrest, Rafael Lazarini, CEO of SP2B, andSpecial Guest explore a fundamental turning point:
if innovation is, above all, a human phenomenon, how do relationships shape the future of entrepreneurship?
From the psychology of human relationships to global platforms of creativity, the conversation explores themes such as trust, collaboration, the desire to create, and new ways of building projects through networks. It also marks the presentation of SP2B’s vision for 2026 — evolving from a traditional event into a living ecosystem of ideas, people, and experimentation. From São Paulo to the global stage, SP2B invites founders, investors, creatives, and leaders to rethink entrepreneurship beyond traditional boundaries.
Because the next generation of innovation will not be built only within companies.
It will be built between people, systems, and cities.
Track
Technology & Innovation
Music Stage 15/03
16:30 – 17:30
THE INFLUENCE OF TECHNOLOGY ON STORYTELLING - PRESENTED BY GLOBO
Speakers
Pedro Bial – Artistic Director, Documentary Division of Estúdios Globo
Manzar Feres – Director of Integrated Advertising Business at Globo
Carlos Octávio Queiroz – Director of Data and Artificial Intelligence, Architecture and Partnerships at Globo
Bruno Bernardes – Director, Fantástico (Globo)
About
At SXSW 2026, journalist Pedro Bial hosts a conversation at SP House with Globo executives on the evolving art of storytelling and the central role of technology in this process. The panel explores how responsible AI is being integrated across content production — from journalism and documentaries to entertainment and sports — shaping new formats, workflows, and business models. From data and AI strategy to newsroom innovation and advertising solutions, the discussion highlights how technology can enhance creativity while keeping humans at the center of storytelling.
Track
Creativity & Marketing
18:00 – 18:30
DJ CADY
18:30 – 19:10
UNNA X
19:10 – 20:00
DISCO NA AGULHA with DJ NYAK
20:00 – 21:00
CANTO DJAVAN with JOTA PE, BRUNA BLACK and MELLY
21:00 – 22:00
DJ CADY
Business Stage 15/03
10:00 – 10:30
WHEN SECTORS COME TOGETHER, CITIES CHANGE: THE ZERO HOUSE MODEL
Speakers
Fabio Silva – Founder and CEO of Rede Muda Mundo
Eco Moliterno – CCO Accenture Song LATAM
Inês Coimbra – Attorney General of the State of São Paulo
About
Zero House 11 presents a Brazilian model of social technology that integrates the Government, the private sector, and the civil society to regenerate vulnerable territories. An innovative approach to territorial development that puts Brazil in a position to propose inclusive and collaborative urban solutions.
Track
Technology & Innovation
10:30 – 11:00
COMING SOON
Speakers
Soon
About
Soon
Track
Soon
11:30 – 12:15
REBUILDING MOBILITY: CAN STARTUPS FIX WHAT UNICORNS BROKE?
Speakers
Chris Knight – Creative Director and Co-founder of MOUSA.I./Divino Group (moderador)
Luiz Gustavo Pereira das Neves – CEO of GigU
Luis Berti – Founder & Host of Delivery TV
About
For over a decade, venture-backed mobility platforms promised frictionless transportation — while quietly reshaping labor structures, pricing dynamics, and the fabric of urban life. Now, a new generation of founders and creators is challenging that model. This panel brings together Chris Knight, creative director and co-founder of MOUSA.I./Divino Group; Luiz Gustavo Pereira das Neves, CEO of GigU; and creator Luis Berti to examine how technology, culture, and entrepreneurship can redefine mobility for a more balanced and sustainable future.
From alternative transport models to the power of narrative in shaping public perception, the conversation explores whether startups can move beyond pure disruption toward systems that create shared value — for drivers, users, cities, and society at large. Because the next chapter of innovation in mobility won’t be written by scale alone, but by responsibility, design, and trust.
Track
Technology & Innovation
12:30 – 13:00
TALENTS ARE EVERYWHERE BUT... WHO OPENS THE STAGE FOR THEM?
Speakers
Marilia Marton — Secretary of Culture and Creative Economy, Government of the State of São Paulo
Glaucio Franca — Executive Director, Fundação Amigos da Arte (APAA)
Kondzilla (Konrad Dantas) — Founder & Creative Director, KondZilla
About
Some of the most influential cultural movements begin in neighborhoods, communities, and independent scenes long before they reach the spotlight. This conversation brings together Marilia Marton, Secretary of Culture and Creative Economy of the State of São Paulo; Glaucio from Fundação Amigos da Arte (APAA); Kondzilla, founder of one of Brazil’s largest music and digital platforms; and a private sector leader to explore how partnerships between public institutions, cultural organizations, creators, and the private sector can open real pathways for emerging talent.
From local scenes to global stages, the panel looks at how collaboration can break barriers and create opportunities for the next generation of creators.
Track
Culture & Arts
13:00 – 14:00
SXSW KEYNOTE SPEAKER BROADCAST (WHY THE FUTURE OF AI MUST BE HUMAN CENTRIC)
14:15 – 15:00
WHEN MEMORY CREATES VALUE: HOW CITIES TURN HERITAGE INTO ECONOMIES
Speakers
Mariana Rolim – Coordinator of the Historic Heritage Preservation Unit (UPPH) of the São Paulo State Secretariat for Culture, Economy and Creative Industries
Rafael Carneiro Bastos de Carvalho – Executive — Pacaembu Stadium Redevelopment & Operations
Felipe Mahana – Director of M4
About
Around the world, cities compete to build the next landmark. Yet the places people value most are often historic — cultural heritage sites that carry identity, continuity, and meaning. This session explores how heritage is shifting from preservation to activation, becoming a driver of urban vitality, creative economies, and new business models. From stadium reinvention and adaptive reuse to narrative archives and experience-driven real estate, São Paulo emerges as a living laboratory where memory generates movement. Bringing together public leadership, cultural research, and urban development, the conversation reveals why competitive cities are not simply the newest — but the most meaningful. Because the future of cities isn’t built only forward. It is also restored.
Track
Culture & Arts
15:15 – 16:00
SP PITCHING SESSION BY ORACLE
Speakers
Musa Miranda – ADESAMPA (Host)
Silvia Pierson – InvestSP (Host)
Taiame Souza – InvestSP (Host)
About
This Startup Pitch session brings together a curated selection of emerging companies from São Paulo presenting bold solutions across technology, sustainability, mobility, health, and the creative economy. Designed for investors, corporate leaders, and founders exploring new partnerships, the session offers a front-row seat to the next generation of companies shaping Brazil’s innovation landscape. Beyond short pitches, the format creates space for direct connection with entrepreneurs building scalable ventures with global ambition. For those looking to discover promising startups, explore collaboration opportunities, or understand where São Paulo’s innovation ecosystem is heading next, this session is an invitation to meet the builders — and the ideas — driving the future of business.
Track
Soon
15:15 – 16:00
PITCHING SESSION (HOSTED BY ORACLE)
Speakers
Startups from São Paulo State – Selected companies from the internationalization programs of InvestSP, São Paulo State Secretariat for Science, Technology and Innovation (SP Global Tech), SP Negócios, Adesampa and SPCine
Evaluation Committee – Investors, ecosystem leaders and invited experts
About
Designed for investors, corporate leaders and founders exploring new partnerships, the session offers a front-row seat to the next generation of companies from São Paulo State shaping Brazil’s innovation landscape. The format also includes an evaluation committee and a qualified audience, creating an environment that encourages dialogue, feedback and new connections.
Featuring startups and companies from São Paulo State that are ready to internationalize, the session is an invitation to discover promising ventures, explore collaboration opportunities and engage directly with the entrepreneurs building scalable solutions with global potential.
Track
Technology & Innovation
Ideas Stage 16/03
10:00 – 10:45
THE TREND ORACLE: FAITH POPCORN ON SIGNALS, SHIFTS, AND WHAT COMES NEXT
Speakers
Faith Popcorn – Futurist and CEO of Faith Popcorn’s Brain Reserve
Beatriz Guarezi – Moderator and Founder & CEO of Bits to Brands
Marcelo Tripoli – Founder & CEO of Zmes and Exame Columnist
About
For decades, Faith Popcorn has helped global companies identify cultural signals long before they become market realities. Known as “The Trend Oracle” and “The Nostradamus of Marketing,” she pioneered the translation of social and behavioral shifts into strategic foresight for some of the world’s leading brands.
In this conversation with Beatriz Guaresi (Bits to Brands) and Marcelo Tripoli (CNN), Popcorn reflects on the evolution of trend forecasting — from concepts like Cocooning to the cultural transformations emerging in the age of AI. The discussion explores how leaders can distinguish signal from noise and turn foresight into action in times of rapid change.
Track
Technology & Innovation
11:00 – 11:45
BRAZILIAN CULTURE BETWEEN IMAGINATION AND EVERYDAY LIFE - PRESENTED BY GLOBO
Speakers
Suzana Pamplona – Director of Research & Development at Globo
Leonora Bardini – TV Globo Channel Director
Nilson Klava – Journalist
About
Brazil has one of the richest cultures in the world, but not everyone is able to experience it fully. The good news is that culture, when accessible, is able to transform society. Culture unites what inequality separates. It educates, connects, inspires.
‘Culture in the mirror’ is the new study by Globo based on a near 10k in-person household interviews conducted all across the country. It investigates Brazilian’s relationship with culture and how they experience it in their daily lives.
Track
Culture & Arts
12:00 – 12:45
WHAT’S UP WITH THIS GIG: COÉ DA GIG INTERVIEWS CHARTMETRIC – SP VOICES by FUNDAÇÃO ITAÚ
Speakers
Dani Gurgel – CCO of Da Pá Virada Studios
Alex Greif – Marketing and Technology Director, Tegra
Chaz Jenkins – CCO of Chartmetric
About
In a sharp, fast-paced live session by Coé da Gig podcast, hosts Dani Gurgel and Alex Greif meet Chartmetric’s Chaz Jenkins to unravel how data drives borderless music discovery. Part investigation, part creative showdown, the session bridges São Paulo’s scene with global industry insight, exposing what truly shapes artistic careers today.
Track
Culture & Arts
13:00 – 13:45
THE CREATIVITY GAP: WHY ALGORITHMS CAN SCALE ADS BUT ONLY REGENERATION CAN BUILD BRANDS
Speakers
Leandro Balbinot – Supply Chain, Technology and Data Science Leader, Amazon Grocery
Andrea Bisker – CEO of Spark-Off
Guilherme Martin – Executive Marketing and Innovation Vice President at Diageo
Dilma Campos – Moderator and CEO of Nossa Praia and CSO of Biosphera.ntwk
About
This session offers a clear diagnosis of a growing tension: on one side, regenerative businesses guided by principles of healing and systemic evolution; on the other, a communication infrastructure dominated by algorithms that reward speed, polarization, and simplification — fueling a broader crisis of trust where audiences struggle to distinguish promise from reality. Communicating regeneration, therefore, requires breaking through surface-level marketing and demonstrating depth, credibility, and real commitment.
Track
Creativity & Marketing
14:00 – 14:45
BEYOND THE FEED: WHEN PRESENCE MATTERS MORE THAN REACH
Speakers
Ludmila Ximenes – Chief Sales and Marketing Officer at Grupo DVT
Thiago Custódio – Managing Director at CoolerDVT and Partner & Business Lead at Coala Music
Caire Aoas – Moderator and Moderator and Associate Founder at FabLab Hub, Fábrica de Bares, and Diverti Eventos
Bruno Dias – Co-Founder at UmaUma
About
Reach has never been easier — and relevance has never been harder. In an oversaturated media landscape, brands are rethinking where to invest in order to remain meaningful in people’s lives. Live experiences have moved beyond entertainment to become a strategic driver of brand value, relationships, and long-term relevance. This panel explores why in-person experiences are back at the center of brand strategy — not as a replacement for digital, but as a response to the loss of real connection. Drawing from voices at the intersection of brands, culture, and experience, the conversation reveals how presence, emotional bonds, and lived moments now define enduring brand impact.
Track
Culture & Arts
15:00 – 16:00
COMING SOON
Speakers
Soon
About
Soon
Track
Soon
Music Stage 16/03
16:00 – 17:00
OPEN BORDERS, OPEN BEATS: MUSIC HAS ALWAYS TRAVELED FURTHER THAN GEOGRAPHY
Speakers
Potyra Lavor — Founder & CEO, IDW Company
Konrad Dantas (KondZilla) — Founder & Creative Director, KondZilla
Rodrigo Montesano — Superintendent of Experiences and Connections, Itaú
Juliana Castro – (moderator) Cultural Researcher & Entertainment Industry Strategist
About
Some of the most powerful cultural movements begin in very specific places. A neighborhood, a community, a local tradition. Yet when culture resonates, it travels. Sounds, aesthetics and identities born in one place start to move across cities, audiences and industries.
Brazil offers powerful examples of this dynamic. From funk emerging in urban neighborhoods and reaching global playlists, to cultural platforms like AFROPUNK building communities that connect music, identity and creativity across borders, local culture constantly expands far beyond where it began.
Bringing together Konrad Dantas (KondZilla), Potyra Lavor (AFROPUNK Brasil / IDW) and Rodrigo Montesano (Itaú), the panel explores how cultural movements grow into platforms that shape audiences, inspire brands and create new experiences around music and culture. A conversation about how local scenes evolve into global conversations — and how artists, institutions and brands can help open the stage for what comes next.
Track
Culture & Arts
18:00 – 18:40
DJ CADY
18:40 – 19:30
DISCO NA AGULHA
19:30 – 21:00
DOMINGUINHO
21:00 – 22:00
DJ CADY
Business Stage 16/03
10:00 – 10:30
BEYOND NEANDERTHALS: AI, STEM CELLS, AND WHAT MAKES US HUMAN
Speakers
Dr. Alysson Muotri – PhD and Researcher at the University of California
Camilo Barros – Chief Business Officer of Institute for Tomorrow
Camila Tabacchi – CCO of Institute for Tomorrow
About
Artificial intelligence is accelerating scientific discovery at an unprecedented scale — from decoding the genome to modeling the human brain in space. In this panel, Alysson Muotri, director of the UC San Diego Sanford Integrated Space Stem Cell Orbital Research Center, joins fellow experts to explore how AI, stem cell research, and space-based experimentation are reshaping medicine and our understanding of human evolution.
From brain organoids grown in microgravity to the study of genetic variations that distinguish modern humans, the conversation examines how breakthroughs in neuroscience and the so-called “Dark Genome” are influencing aging research, cancer treatment, and neurological disorders such as Alzheimer’s and autism. More than a scientific update, this session asks a deeper question: as AI helps decode what makes us human, how will that knowledge redefine health, longevity, and even the possibility of life beyond Earth?
Track
Technology & Innovation
10:30 – 11:00
COMING SOON
Speakers
Soon
About
Soon
Track
Soon
11:30 – 12:15
BEYOND THE FRAME: BRAZILIAN CREATORS REIMAGINING IMMERSIVE STORYTELLING
Speakers
Rodrigo Terra – Founder e Chief Technology Evangelist na ARVORE (Abragames)
Lucas Rizzotto – Award-winning inventor, designer & Viral Artist
Luiza Justus – Diretora Fabula
About
Storytelling is expanding beyond traditional screens. From interactive cinema to VR, viral media, and experimental digital narratives, a new generation of creators is redefining how audiences experience stories. This panel brings together Brazilian artists presenting work at SXSW — Rodrigo Terra (president of Abragames), Lucas Rizotto (filmmaker and viral artist) and Luiza Justus (director of Fábula) — to discuss how unconventional formats emerge, evolve, and reach global audiences.
Moderated by Terra, the conversation explores the creative processes, technologies, and cultural influences behind immersive storytelling, revealing how experimentation across games, film, and digital platforms is opening new possibilities for narrative, participation, and artistic expression.
Track
Culture & Arts
12:30 – 13:00
THE WHOLE WORLD IS BAHIA: REINVENTION, EXILE, AND CREATIVE BECOMING
Speakers
Tracy Mann – Brazilianist, International Communications and Partnership Strategies
Simone Kliass – Speaker, Curator, Mentor, Voice Artist, XR Consultant
About
In this intimate conversation, author Tracy Mann reflects on Mundo Todo é Bahia, a memoir that traces her arrival in Brazil in the 1970s as a 17-year-old from suburban New Jersey — without language, direction, or certainty. Moving through cultural shock, political repression, and personal reinvention, Mann recounts how Bahia — especially Salvador and the legendary Casinha near Terreiro do Gantois — became a turning point. Surrounded by artists and voices of Brazil’s counterculture, her story reveals how place, ritual, music, and community can reshape identity. More than memory, this session explores how creativity emerges from presence, displacement, and lived experience — and why some transformations only happen when we fully inhabit the now.
Track
Culture & Arts
13:00 – 14:00
SXSW KEYNOTE SPEAKER BROADCAST (NATURE SPEAKS. CAN AI HELP US LISTEN?)
14:15 – 15:00
TAKEOFF 2026: CMOS DECODING THE NEXT ERA OF MARKETING
Speakers
Tannia Fukuda – Marketing Director, Seara
Ricardo Longo – Marketing Director, Avenue
Marcelo Lanhard – Founder & CEO, Hands AG (Moderator)
Fernanda Antonelli – Business Director and Agency Relations Director
Guilherme Martins – CMO, Diageo Brazil
About
Four CMOs, with the support of AI, will synthesize ten guidelines that will shape marketing strategies in Brazil in 2026, based on insights from SXSW.
Track
Creativity & Marketing
15:15 – 16:00
SP PITCHING SESSION (CREATIVE ECONOMY & TOURISM)
Speakers
Silvia Pierson – InvestSP (Host)
Lucas Sizervinsk – InvestSP (Host)
About
This Startup Pitch session brings together a curated selection of emerging companies from São Paulo presenting bold solutions across technology, sustainability, mobility, health, and the creative economy. Designed for investors, corporate leaders, and founders exploring new partnerships, the session offers a front-row seat to the next generation of companies shaping Brazil’s innovation landscape. Beyond short pitches, the format creates space for direct connection with entrepreneurs building scalable ventures with global ambition. For those looking to discover promising startups, explore collaboration opportunities, or understand where São Paulo’s innovation ecosystem is heading next, this session is an invitation to meet the builders — and the ideas — driving the future of business.
Track
SOON
15:15 – 16:00
PITCHING SESSION (CREATIVE ECONOMY & TOURISM)
Speakers
Companies from São Paulo State – selected participants from the internationalization programs of InvestSP, the Secretariat of Culture, Economy and Creative Industries of the State of São Paulo (CreativeSP), and the São Paulo Municipal Secretariat of Tourism (DiscoverSP)
About
Designed for investors, corporate leaders and founders exploring new partnerships, this session offers a front-row seat to companies from São Paulo shaping Brazil’s innovation landscape across the creative economy and tourism sectors.
Featuring companies from São Paulo State that are ready to internationalize, the session is an invitation to discover promising ventures, explore collaboration opportunities and engage directly with entrepreneurs building scalable solutions with global potential.
Track
Creative Economy & Tourism
Squad
Franklin Costa
Head Curadoria
Franklin Costa is the co-founder of the consulting firm oclb, an experience designer, and a specialist in festivals and large-scale events. For nearly a decade, he has embraced a nomadic lifestyle, traveling to more than 50 countries and attending the world’s leading innovation and creativity events, including SXSW (Austin, Sydney, and London), Web Summit (Lisbon and Rio de Janeiro), Slush (Helsinki), C2 (Montreal), and London Tech Week.
Since 2023, he has served as Curator and Content Director of São Paulo House at SXSW. He also acts as a strategic consultant to Globo and Itaú on projects related to event marketing, brand experience, and experience design.
Simone Kliass
Technology & Innovation
Simone Kliass is an innovation and trends consultant and an international keynote speaker. She holds a degree in Business Administration from FGV-SP and has spent over a decade working at the intersection of technology, storytelling, and business, with a focus on content curation, conversation facilitation, and strategic communication. She is the founder and a board member of XRBR (the Brazilian Extended Reality Association) and held leadership positions at IAB Brazil between 2023 and 2024.
She has attended SXSW for ten consecutive editions and, in 2026, will serve for the seventh time as a festival mentor in the Tech & AI track, and for the second time as a speaker in the session A Guide to the SXSW 2026 XR Experience. She has also been part of SP House since its inception as a panelist and, in 2025, organized and moderated a panel featuring Ian Beacraft, Amy Gallo, and Neil Redding.
An award-winning voice-over artist with seven SOVAS Awards, she is also the co-author of the books Uma Sobe e Puxa a Outra – Volume 2 and The Entrepreneurial Humanities.
Ronaldo Lemos
Technology & Innovation
Ronaldo Lemos is a lawyer, academic, and media host internationally recognized for his leadership in digital policy and innovation governance. He is the author of Brazil’s Internet Bill of Rights (Marco Civil da Internet), landmark legislation that established fundamental principles such as privacy and freedom of expression.
He holds an LL.M. from Harvard Law School and a Ph.D. in Law from the University of São Paulo. He has held academic appointments at Columbia University (SIPA), Tsinghua University (Schwarzman College), and has been a visiting scholar at MIT, Princeton University, and the University of Oxford. He is the Founder and Chief Scientific Officer of the Institute for Technology & Society of Rio de Janeiro (ITS Rio), one of Latin America’s leading think tanks focused on technology and public policy.
Lemos serves on the Meta Oversight Board, the Spotify Safety Advisory Council, the board of the Stellar Development Foundation, and the board of the Museum of Tomorrow in Rio de Janeiro. He is also a columnist for Folha de S.Paulo and a former member of its editorial board.
He is the host of Expresso Futuro, an award-winning documentary series on innovation broadcast by Canal Futura, currently in its ninth season.
Dilma Campos
Creativity & Marketing
Dilma Campos
Dilma Campos is a global executive, board advisor, and thought leader in regenerative
business, ESG, and data-driven strategy.
CEO of Nossa Praia and Chief Sustainability Officer at Biosphera, she leads sustainability
and growth strategies across multiple industries, advising organizations in Brazil and internationally on how to translate impact into measurable value.
With a career spanning advertising, education, and boards, Dilma works directly with C-suite leaders to connect science, creativity, and data analytics, transforming complex information into strategic decisions, resilient cultures, and long-term value creation.
She was a Cannes Lions jury member and speaker, MBA professor, and a frequente contributor to global conversations on the future of business.
Gustavo Pacete
Creativity & Marketing
Marcos Pacete is the Technology and Innovation Editor at Forbes Brasil and a curator for Rio2C and SP2B. He specializes in covering innovation, startups, gaming, and emerging technologies such as AI and VR.
He has reported as a journalist from major international innovation events, including SXSW, and has participated in startup acceleration programs in San Francisco, California. Pacete has been a speaker at Web Summit in both Portugal and Brazil. In 2023, he was recognized by LinkedIn as one of the Top Voices in AI and Technology.
Luciane Coutinho
ESG & Impact
Luciane Coutinho is the founder of LivMundi, an organization that democratizes the socio-environmental agenda and empowers young people from vulnerable territories as climate communicators.
She holds a Master’s degree in Communication and Education from Teachers College, Columbia University, where she conducted the research Unthinkable Utopian Futures Through Afrofuturism. She also holds a Master’s degree from the Berlin School of Creative Leadership, with the thesis Brazilian Socio-Environmental Movements, Youths and Their Perspective.
She is a TEDx Countdown speaker and was nominated for the Gender Just Climate Solution Award by the United Nations Framework Convention on Climate Change (UNFCCC).
Jandaraci Araujo
ESG & Impact
Jandaraci Araújo is an executive, board member, and one of Brazil’s leading voices in governance, ESG, and innovation.
With over 30 years of experience across the public and private sectors, she has built a solid career at the intersection of finance, sustainability, and digital transformation, focusing on sustainable growth strategies and shared value creation. She is currently pursuing a Master’s degree in Business Administration at FGV, with an emphasis on Bioeconomy and Sustainable Finance, and has strong international training in leadership, governance, and sustainability from institutions such as UCLA Anderson, Kellogg School of Management, and EADA Business School (Barcelona).
She is the co-founder and President of Instituto Conselheira 101, an initiative dedicated to increasing the inclusion of Black and Indigenous women on boards and in senior leadership. Recognized for her transformative leadership, she is a LinkedIn Top Voice, professor, author, and TEDx speaker, and has received several awards, including LIDE Global, Mulheres Inspiradoras, Troféu Raça, IBEF-SP, and Money Report.
Caire Aoas
Culture & Arts
Caire Aoas is a Brazilian entrepreneur and business executive leading multiple ventures in the entertainment, culture, and hospitality sectors. He is a founding partner of Diverti, an entertainment and events group responsible for major projects such as Circuito Brahma Sertanejo and the Bar Brahma Carnival Lounge in São Paulo, among many other events across Brazil.
He is also a founding partner of Fábrica de Bares, a company specialized in the management and operation of bars, restaurants, and live music venues, including Bar Brahma, Riviera Bar, Café Girondino, Jacaré Grill, Bar dos Arcos, Bar Léo, and Love Cabaret, among others. Through its innovation hub, Fab-Lab, the group develops technology-driven solutions and operates an incubator and accelerator for startups in the entertainment and hospitality industries.
Aninha de Fátima
Culture & Arts
Ana de Fátima Sousa is the Executive Manager of Institutional and Strategic Communications at Fundação Itaú. She is a journalist with a degree from the Federal University of Pernambuco and holds postgraduate specializations in Cultural Management and People Management. She also holds a Master’s degree in Performing Arts from the Célia Helena School of Arts.
Her professional background includes experience in music and artist production, bringing a multidisciplinary perspective that connects culture, communication, and strategic management.
XR EXHIBITION
AN INCREDIBLE EXPERIENCE IN A SPACE EXCLUSIVELY FOR THE PUBLIC.
THE SPACE WILL FEATURE IMMERSIVE WORKS PRODUCED BY DIFFERENT PARTNERS THAT WILL BE PART OF THE SP HOUSE 2026 CONTENT CATALOG!
A presence at the world’s largest creativity and innovation festivals, this year it gains a dedicated space of its own.
From 10 a.m. to 5 p.m., visitors will be able to explore different works created by Brazilian artists.
ÁRVORE
THE LINE
A creation by the Brazilian virtual reality studio ARVORE, The Line is set in the charming São Paulo of the 1940s. This interactive story invites you to explore the lives of two miniature dolls, Pedro and Rosa, as they face their fears in a beautifully crafted small-scale world.
The Brazilian short film won the Emmy Award for Virtual Reality, and was recognized at the 76th Venice Biennale, Miami Film Gate 2020, and several other international festivals.
The Line uses virtual reality to create a captivating experience where you control the action by pulling levers, pressing buttons, and even crawling through the tiny details of their lives.
Duration: Approximately 15 minutes
PYNTADO FILMES
ARTE VIVA
Winner of the Governor of the State of São Paulo Award in the Visual Arts category in 2023, Living Art is a live-action virtual reality short film that explores the iconic artwork “Caipira Picando Fumo” (1983) by the renowned São Paulo painter José Ferraz de Almeida Júnior.
The production takes viewers into a 360º immersive universe to revisit the history and everyday life of the countryside of São Paulo, as portrayed in Almeida Júnior’s brushstrokes. Beginning in a virtual room inspired by the Pinacoteca of the State of São Paulo, Living Art literally places the audience inside the painting.
Duration: 11 minutes
JUNGLE BEE XR
CATIVEIRO
Captivity is an educational virtual reality fiction short film about wildlife trafficking in Brazil.
A father buys a bird and gives it to his family as a gift. The animal, taken from nature by traffickers, was illegally sold without identification. When the bird becomes ill, the daughter takes it to a CETAS (Wild Animal Screening Center) in an attempt to save it.
The great difference in this VR 360 film is its point of view: the story is experienced from the perspective of the bird itself — captured in the forest and later sold to the family.
In the film, “You are the bird!”
Duration: 9 minutes
FÁBRICA DE CULTURA
DIADEMA
The works of artist and educator Ordalina Cândido, focused on valuing Black ancestry and life in the outskirts of Diadema, come to life through immersive technologies, integrating urban art, graffiti, and virtual reality (VR) experiences.
Through her paintings, she denounced inequalities and violence while highlighting the strength and potential of life in the city’s peripheral communities. She gained recognition in the artistic world, but above all, helped her neighbors recognize themselves — and be recognized — as subjects with rights.
Duration: 4 minutes
CASA DAS ROSAS
CASA DAS ROSAS
Casa das Rosas is a historic house museum on Avenida Paulista that stands as a witness to the urban transformations of São Paulo and as a space for culture and knowledge.
Located in a heritage-listed mansion from 1935, the site combines preserved architecture with artistic, literary, and educational programming. It explores the relationship between the house, the city, and urban memory, integrating narrative, technology, and architecture.
Thus, Casa das Rosas is not just a museum, but a space for cultural reflection that connects the past and present of São Paulo.
Duration: TBC
SAMPA SKY
The Sampa Sky experience combines technology, emotion, and storytelling to transform the view of São Paulo into an immersive moment.
Beyond the sensation of floating above the city on glass decks 150 meters high, visitors experience interactive activations and content that explore the history, architecture, culture, and curiosities of the capital.
The proposal is to expand the perception of the city through visual and digital resources that connect tourism and innovation. Each visit becomes an invitation to see São Paulo from a new perspective — more sensory, engaging, and memorable.
Duration: 4 minutes
Selected on SP Voices
Painel
Track
Proponente
Painel 1
Música & Entretenimento
Daniela Picarelli do Amaral Gurgel
Painel 2
Business & Governança
Gisele Lupiani
Painel 3
Sustentabilidade & Impacto Social
Rodrigo Mendes Cavalcante
Painel 4
Creativity e Marketing
Carol Romano